“Less Is More” – Athletic Apparel

Published on

December 11, 2015

AUTHOR

Nick Cota

Whether you heard it here first or on the news, it was bound to come out. The athletic apparel industry has thousands of companies around the globe that sell thousands of products. There is a new one out there though worth mentioning: Ten Thousand.

“Nothing more than everything you need” is the company’s motto. They only sell two “essential” products: Foundation Shirt and Foundation Shorts. The shirt comes in black, grey, or navy while the shorts only come in black.

Top editors give you the stories you want - delivered right to your inbox each weekday. Join in, fall in love with the quintessential gentlemen.
By clicking "Sign Up" , you agree to receive marketing emails from FashionMR and accept our Terms of Service and Privacy Policy.

The shirt is made from a “custom integration of merino wool and synthetic fibers.” It is meant to be as flexible as the wearer may need. It is moisture-wicking and the company claims that it blocks odors. I’m not sure about you, but I personally will be waiting for the reviews about that. I have a “desire” , need for the odor blocking shirt to say the least.

The foundation shorts are made of “next generation fabrics,” and there is even an option for a built-in liner, which offers more comfort and convenience. The best part about the shorts is that there are side pockets that are zippered! It is hard to come by a pair of athletic shorts that are fashionable, trendy, and possess pockets, let alone zippered ones.

This company is quite unique not only in the two products they developed but also in what they do and want their consumers to take part in. They have opened up their product development process to not just the investors, but to everyone. They plan to share every new sketch, concept and idea right on their website. Ten Thousand is simply asking that in return the consumer gives the company their honest feedback along the way. Their company has set a goal to “create the best performance apparel possible, tailored to real training needs.”

Will they be able to take on the big companies like Adidas group or Nike? Only time will tell. How long they will take consumer feedback is another question. Until then though, I will personally be giving my feedback and watching this company closely. They have the right ideas in their company mission statement. As a potential consumer, I hope that concept stays.

Foundation Shorts, $48 - $55. Available at tenthousand.cc
Foundation Shorts, $48 – $55. Available at tenthousand.cc
Foundation shirt, $45. Available at tenthousand.cc
Foundation shirt, $45. Available at tenthousand.cc

Image via tenthousand.cc

Featured Articles

Dress Code 101 - Man wearing a uniqe lapel pin

Dress Code 101: The New Rules to Know

The typical dress attire has changed in multiple aspects. These helpful tips
Dapper gentleman- man wearing a suit

If you are going to Dress like a Dapper Gentleman, You have to Smell like one too!

Throughout the past couple of years, Oud fragrances have made a global
Best Boots to Own - Dr Martens Feat Image

Are You Ready for Fall? Well, here are the Best Boots to Own!

Finally! The leaves are about to change, the wind will become a

The Top Shoes Every Dapper Gentleman Should Own

Are you ever thinking about how you can upgrade your shoe game?
Bomber Jacket

The Bomber Jacket

The military has long been a source of inspiration for men’s fashion.
John Lawrence Sullivan Fall/Winter 2014-15

John Lawrence Sullivan Fall/Winter 2014-15

  JLS takes us on a fabric journey from basic gray wool’s,

you may also like

Gisele

In the middle of December, Gisele BĂĽndchen gave a menswear staple a summery twist.

Celebrity Christmas fashion officially began with Amal Clooney’s glittery sequin dress and
Timothée Chalamet Designed These Extremely Rare Nike Dunks with a Wonka theme.

Timothée Chalamet Designed These Extremely Rare Nike Dunks with a Wonka theme.

During her Wonka press tour, Timothée Chalamet showcased a variety of stylish

The 1998 Classic Belly Pays Homage to These Ultra-Clean New Balance 990s

There is a long-standing connection between Joe Freshgoods and New Balance. The
Fall 2023 Costume Institute Exhibition at The Met to Honor the Originality and Creative Legacy of Women-Led Fashion Houses and Designers

Fall 2023 Costume Institute Exhibition at The Met to Honor the Originality and Creative Legacy of Women-Led Fashion Houses and Designers

“Women Dressing Women,” the autumn 2023 Costume Institute show, will honor the

Charles Melton Looked Great in the Elegant Black Suit Every Guy Should Own

This winter, Charles Melton is claiming it as his own, savoring the
The World in Norman Lear's Perspective

The World in Norman Lear’s Perspective

Thirty years ago, twenty-eight-year-old Norman Lear took a redeye flight from New