Pepsi – from soda to fashion and beyond!
When we think of Pepsi, what comes to mind? Probably cola, soda, maybe the Superbowl, even sporting events and sponsorship’s. But is fashion and clothing anywhere in that ballpark? Well it should be, because Pepsi on its website does sell its own vintage clothing for both men, women, and also novelty items such as cups and shot glasses. Also home décor items such as lamp shades, tin and wooden signs. So you can decorate your space with the soda you love. As long as they aren’t selling or auctioning off tattoo’s or child naming rights it’s all fine.
But now Pepsi ventured forth into the fashion industry with their Pepsi capsule collection. The capsule collection will feature 60 pieces, such as men’s T-shirts, zip-up jackets, swim trunks, headphones, baseball caps, sweatshirts, leather sneakers, slippers and skateboards.
Collaborating with fashion and technology brands that include: Bang & Olufsen, Original Penguin, Shut, Gents, Goodlife and Del Toro to launch a “Live for Now” capsule collection on May 21 at 15 select Bloomingdale’s stores and e-commerce sites. The only guideline Pepsi really had for the designers, according to WWD, was that all pieces of the collection had to display Pepsi’s red, white and blue color palette.
So it will be interesting to see how each company interprets the Pepsi brand and image when the only direction they have to go by is using the red, white and blue colors in their designs. This is surely the epitome of originality. “You have free range, just use our brand’s colors.” Sure sounds like a great and creative project to have waiting for you on your desk Monday morning.