Garçon Model shows its support for WorldCup and Brazil

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Canadian Men’s underwear brand “Garcon Model” shows its support for The 2014 FIFA World Cup and introduces a new campaign with a partnership “NGO Grupo Ruas e Praças”. The campaign  aims to  help homeless children and youth who are are the victims of violence, drugs, gang activity, and prostitution in the city of Recife in East Brazil.  In order to support this project, Garcon Model is re-releasing the  top selling Brazil Trunks and remodeling its with Brazil Flag.

Garçon Model/Klaus Thymann

Garçon Model/Klaus Thymann

They are  donating the entire profit that they make from Brazil trunks for this fundraising campaign. The campaign launched with an advertising campaign, BBH London with Nicholas Jayr.  Since the campaign picked up very well, the advertising agency decided to make a short promotional video collaborating with a filmmaker and photographer, Klaus Thymann. The campaign titled as #TemVidaNasRuas which means “Life In The Streets” in portuguese.

Garçon Model/ Klaus Thymann

Garçon Model/ Klaus Thymann

The short-film introduces the heartbreaking life of youth in the streets. It demonstrates that no matter how difficult the conditions are, goals are still possible to reach. Each child and teen in the video briefly talks about their own storyline and how difficult the conditions are. However, with all these struggles still deep in their heart, they show that they still have hope. They believe that one day they will make it to mainstream and they will have a chance to help out children and teens  like them.

 

Garçon Model/ Klaus Thymann

Garçon Model/ Klaus Thymann

“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society,” says Co-founder of Garcon Model, Mehdi Mebarki. Check out the heartbreaking, yet inspiring  video below.

 

In a boat trying to figure out what I want to do with my life. I am a passionate artist who just loves to write and illustrate visuals almost anytime. Don't be surprised if you see a lot of my own crazy quotes and visuals when you scroll through my profile. Here is the one from my diary that I am not embarrassed to share it in my bio "Perhaps everyone of us actually lost and looking forward to be found one day..."

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