Ralph Lauren Hops on the Wearable Tech Train
Being the sponsor of the ball girls and boys at the U.S Open, Ralph Lauren found the perfect event to surround its latest invention, the Ralph Lauren Polo Tech shirts with biometric tracking capabilities with present/potential consumers and the media.
The U.S. Open marked the debut of the Polo Tech “smartshirt,” a snug black nylon compression shirt, through some ball boys. None of the players will be wearing the shirt and the availability of the shirt in the market will not be present till next year.
NCAA singles champion Marcos Giron stated that he would be wearing it during his practice sessions for the U.S. Open. In addition, Ralph Lauren launched a video for the latest piece with the ultimate futuristic fee.
The price point of the “smart shirt” has not been released yet, but given the price of some relating tech inspired pieces the assumption between is $ 150 to $ 250.
Photo By Alice