Brooks Brothers Says No Sweat to Their Spring Collection
Brooks Brothers, oh you fancy, huh?
The brand just released its spring Golden Fleece collection and their stepping up their luxe game. In photos released to WWD, we see upscale sport coats and suit jackets coming in a variety of solids and subtle plaid patterns. The tailored coats are deconstructed so they feel “light as a feather.”
We know the thought of wool could make anyone sweat in this recent summer heat, but Brooks Brothers is offering lightweight, Merino wool sweaters with 15.5 microns. Real talk, it’ll be like wearing your favorite worn-in tee.
Brooks Brothers is also putting some added sport into their coats as they introduce a mix media bomber jacket in a suede design, yet nylon sleeves. Another coat is waterproof with its double-faced fabrics.
Brooks Brothers’ chief merchandising officer, Lou Amendola, explains, “We’re updating classic basics and adding performance.”
And their not messing around. The mainline collection will feature polos with Supima cotton beginning in the spring. Then, their BrooksCool collection will bring tailored clothing in breathable crease-defying and water-resisting fabrics.
These series of collections come this spring will appeal to the modern on-the-go man. A dapper man who laughs in the face of rain, sweat, wrinkles and the fear of being underdressed.
Courtesy Photos via WWD