All posts by Murs Alison

In a boat trying to figure out what I want to do with my life. I am a passionate artist who just loves to write and illustrate visuals almost anytime. Don't be surprised if you see a lot of my own crazy quotes and visuals when you scroll through my profile. Here is the one from my diary that I am not embarrassed to share it in my bio "Perhaps everyone of us actually lost and looking forward to be found one day..."

Thom Browne Spring 2015 Inspired by Tron

Attending a Thom Browne show is an experience. It is not just the clothes that attendees admire as they strut down the runway, but it is the story that Browne puts behind each show he organizes. For his spring 2015 menswear collection, Browne was inspired by the movie ‘Tron.’

In Paris, 20 models donning plastic masks stood in rows of five. They were wearing gray tailored suits as they silently waited for the show to commence. As the show began, two guardsmen marched out in wool-suit armor. According to the New York Times, after the guards followed the models, who were split into two groups, those wearing puffy jackets and trousers, and those strutting sharper, spikier shoulders.

Browne staged a competition. The competition was between man and machine.

Browne commented, “It would be too easy for us to use Star Wars.”

Every show that Thom Browne puts on is just that. A show. Besides the beautifully crafted suits, there is always a deeper message that Browne hopes the audience takes with them. Many of the shows give off a haunting vibe, as if the set is something that you could imagine in your worst nightmare.

Although Browne has said, “they all lose in the end. That makes man a two-time loser.”

 

 

Photos: Murs

Dsquared2 Sexy Ad Campaign for 2014

Canadian based brand “Dsquared2” created by two twin brothers, Dean and Dan Caten who spent many years at Parsons School of Design in New York City,  just launched its new underwear ad campaign for 2014.

Courtesy of Dsquared2
Courtesy of Dsquared2

Compared to last year’s ad campaign with Matt WoodHouse, this year the ad campaign features three american models. The campaign features Travis Hanson, Rich Stinger and Sean Sullivan. The pictures were shot by a photographer Steven Klein who also shot the pictures of Woodhouse and the entire collection for the 2013 ad campaign.

Courtesy of Dsquared2
Courtesy of Dsquared2

The focal point of this year’s ad campaign was about branding, a very different angle from last year. The promotional images of this campaign do not just promote the underwear line of the brand, but also the accessories from the brand itself.

Courtesy of Dsquared2
Courtesy of Dsquared2

Check out the exclusive first looks of this sexy line below.

Acqua Di Giò – Scent of Freedom

Armani presents a new fragrance for men collaborating with an Italian Olympic swimmer Luca Dotto. Armani recalls the fragrance “Acqua Di Giò – Scent of Freedom”. The fragrance itself derived from a variety of things. “A light distinguished fragrance  inspired by fresh sea, warm sun and richness of the earth” as Armani portrays. The collection includes the cologne itself, body spray, deodorant stick, hair and body shampoo, and aftershave.

In the advertisement, the fragrance splashes all over the rocks and joins with nude Luca Dotto. He then runs towards the light and flies into infinity as he sets himself free. Check out the official video below and some behind the scenes of the advertisement.

The 2011 World Championship Silver Medalist is also the face of Armani Underwear and Eyewear campaigns.

 

 

Garçon Model shows its support for WorldCup and Brazil

Canadian Men’s underwear brand “Garcon Model” shows its support for The 2014 FIFA World Cup and introduces a new campaign with a partnership “NGO Grupo Ruas e Praças”. The campaign  aims to  help homeless children and youth who are are the victims of violence, drugs, gang activity, and prostitution in the city of Recife in East Brazil.  In order to support this project, Garcon Model is re-releasing the  top selling Brazil Trunks and remodeling its with Brazil Flag.

Garçon Model/Klaus Thymann
Garçon Model/Klaus Thymann

They are  donating the entire profit that they make from Brazil trunks for this fundraising campaign. The campaign launched with an advertising campaign, BBH London with Nicholas Jayr.  Since the campaign picked up very well, the advertising agency decided to make a short promotional video collaborating with a filmmaker and photographer, Klaus Thymann. The campaign titled as #TemVidaNasRuas which means “Life In The Streets” in portuguese.

Garçon Model/ Klaus Thymann
Garçon Model/ Klaus Thymann

The short-film introduces the heartbreaking life of youth in the streets. It demonstrates that no matter how difficult the conditions are, goals are still possible to reach. Each child and teen in the video briefly talks about their own storyline and how difficult the conditions are. However, with all these struggles still deep in their heart, they show that they still have hope. They believe that one day they will make it to mainstream and they will have a chance to help out children and teens  like them.

 

Garçon Model/ Klaus Thymann
Garçon Model/ Klaus Thymann

“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society,” says Co-founder of Garcon Model, Mehdi Mebarki. Check out the heartbreaking, yet inspiring  video below.