The Balenciaga sneaker take over hasn’t stopped with the Speed Trainers. Balenciaga’s Triple S sneakers have sold out instantly in Manhattan, one of the most fashionable areas of the world.
Triple S sneakers have taken the market by storm just like their counterpart, Speed Trainer shoes. These unconventional sneakers almost resemble an 80’s style shoe that you could find at your local thrift store. according to an employee at the Parisian brand’s Madison Avenue, New York, location, they sold out in 30 minutes. Right now, the Triple S sneakers are arguably the most sought after casual footwear.
You can give partial credit to Instagram, because they have been showcased on multiple accounts leading to many sneakerheads, fashionistas, and people wanting to make a bold statement, to go looking for the chunky shoes. Triple S sneakers have even been spotted on some famous feet such as ASAP Ferg and Offset. The Triple S sneakers were dominating the Paris fashion week scene, as they were seen practically everywhere.
The sneakers have a three-layer stacked sole with pre-distressed details throughout which is how it got its name (Triple S). The shoe size is embroidered on the toe, with rope laces adding the finishing touch to the shoes. The shoe was originally added to the Balenciaga men’s collection by artistic director Demna Gvasalia for the brand’s FW17 show in Paris.
Just like what happened with the Speed Trainers, other brands such as Gucci, Dior, and Prada, have been trying their best to catch up to Balenciaga and release shoes closely resembling the Triple S. Fast fashion brands have also jumped on board of the “ugly” shoe trend. Zara has completely ripped off the Triple S, releasing their own shoe that mimics the iconic shoes called, the Multi-Piece sneaker. Zara has priced their shoe around $35 USD while Balenciaga’s model is around $850 USD.
The shoes are said to be going for almost double the price from resellers on eBay and other websites. It’s also said that even knockoff Triple S sneakers are going for a whopping $450 USD.
“People with a lot of visibility wear ugly sneakers and it’s a trickle-down effect,” says Chris Green, divisional merchandise manager of New York boutique Totokaelo.
On Highsnobiety they interviewed multiple people who instantly went after the clunky shoes and some of the answers they got were quite interesting.
“@Jakebinning: I first saw the Triple S about eight months ago during the Balenciaga FW17 runway show, and I instantly liked them. I really liked the fresh silhouette, the general aesthetic, as well as the colorways and the chunky sole”.
“@91yxng: This is the most trendy sneaker, and the hottest brand in the world right now”.
Balenciaga are planning on releasing a new color scheme of the Triple S sneaker in the near future. The new scheme will prove consumers a more subdued color combination. The new style will have a white mesh base with cream and off-white accents, but the Balenciaga branding will still remain black.