For too long we have had to make the difficult decision between drinking tequila and admiring high-quality watches. But now Maestro Dobel and Hodinkee have found the solution in an event series launching in New York City.
Maestro Dobel, a blended tequila producer that boasts the first ever multi-aged clear tequila and is the US’s fastest growing ultra-premium tequila, has entered an exclusive partnership with HODINKEE, the preeminent online resource for all things dealing with only the most high-quality watches, including reviews, critiques and reports. This partnership has led to the event series ON DOBEL TIME, which was “designed to celebrate the passing of time, from an aged agave plant to a chronograph’s patina.”
Like pairing a fine wine with good cheese, ON DOBEL TIME is pairing fine tequila with only the best watches. Featuring a custom sampling program that exposes guests to the Dobel line, they are each presented alongside a specially-curated timepiece from HODINKEE.
The Maestro Dobel variants which will be offered include: Maestro Dobel Silver, Maestro Dobel Reposado, Maestro Dobel Añejo, Maestro Dobel Humito and what is described as a “rule breaker,” the Maestro Dobel Diamante. And of course, each tequila featured an exclusive, handpicked watch that mirrors it’s sister pairing. All sampling stations are inspired by the intrinsic beauty and mosaic inner workings of a clock, as well as the majesty of the Mexican countryside where Dobel is created.
To inaugrate the event, Maestro Dobel has also crafted three cocktails that are every bit as unique as the timepieces that will be on display. The recipes are:
- DUAL TIME EL DIABLO, which is composed of 1.5oz Reposado, 1oz Fresh Lemon Juice, .75 oz Agave, Serrano Pepper for a kick, and dashes of Orange bitters.
- MOON PHASE MARGARITA, which consists of 2 oz Diamante, .5 oz Agave, and .5 oz Fresh Lime
- SMOKY TOURBILLION NEGRONI, 2 oz Humito, 1 oz Campari, and a Grapefruit Twist garnish
The launch of ON DOBEL TIME is this Thursday, August 18th and features live sound via DJ Neil Armstrong. It is co-hosted by the founder of HODINKEE, Benjamin Clymer, and is bringing the following watches to pair with the ultra-premium tequila: a 1960s Vacheron Constantin Chronometre Royal in White Gold with Diamond, a 1920s Patek Phillipe Gondolo, a Rolex Datejust with Grey Linen Dial, a Universal Geneve Tri-Compax, and a 1970s Wittnauer Geneve Professional Chronometer,a 1970s Wittnauer Geneve Professional Chronometer.
All Images via ON DOBEL TIME