Chanel and Farfetch team up for digital push

French label Chanel has taken a minority stake in the London-based online retailer Farfetch, the company announced on Monday, as part of a tie to develop digital services on their website like chats to connect the label’s clients with store assistants.

Luxury companies worldwide have all been trying to expand and extend their digital services to bring in younger clients. Chanel is the only company that hadn’t made a big push to shopping online by deciding not to pursue more web sales.

The deal between Farfetch and Chanel does not include Chanel selling its clothes on Farfetch’s website but rather working together to create digital services linked to customer service.

“This is about how to enrich our relationship with our customers,” Pavlovsky told Reuters, adding that Chanel was not trying to monitor the clients but rather offering to give more tailor-made assistance to those who wanted it.

“The challenge for our luxury industry is that our clients are used to ultra-personalized experiences,” Farfetch’s Portuguese founder and Chief Executive Jose Neves said. “When you walk into a store, people don’t know you.”

Anthony Davis and Saks Fifth Avenue celebrate newest fashion collection

Anthony Davis was in Los Angeles because of the NBA All-Star game but also to visit the Chateau Marmont in West Hollywood on Thursday night to celebrate his latest fashion collection, Saks Fifth Avenue x Anthony Davis.

“This city is amazing,” he told The Times. “The people are amazing. I actually stay here in the summertime. I love the weather. It’s, in my opinion, the best city in the United States. Over Miami, [over] everything, you know?”

A huge group of influencers all gathered to commemorate Davis’ latest luxury capsule collection, which was first debuted in 2016.

“Every piece is unique,” Davis said. “Every time we put a collection out there, we want it to be unique and different from the last — and a little unique and different from what everybody else is doing. I’m excited about it.”

Davis’ newest collection is available exclusively at Saks Fifth Avenue stores and at Saks.com

“As a guy who’s tall, it’s hard to find clothes,” laughed Davis, who is 6-foot-10. “I thought [this collaboration] was the perfect opportunity to try to showcase my style with a great brand like Saks…. It’s been great for me to get another side of me out there instead of basketball.”

“We are proud of how the Saks Fifth Avenue collection ― our private label offering ― has grown over the past few years, evolving into one of our top performing menswear brands at Saks,” Louis DiGiacomo, general merchandise manager for men’s, said in a statement. “And, since 2016, we’ve been partnering with Anthony on the Saks Fifth Avenue x Anthony Davis capsule collections that have an athletic-inspired, youthful sensibility … And our customers love it.”

Anti-fur protester crashes London Fashion Week

PETA and anti-fur protesters have become a presence at many Fashion Weeks over the past couple of years, but none of the demonstrators made it inside to the actual show. At Mary Katrantzou’s show at London Fashion Week, one anti-fur protester actually made it into the building and onto the runway.

As shown in the video, the protester was escorted off the runway as models continued to walk down it. What made the situation so ironic was that the Mary Katrantzou show was actually fur-free.

The shoes for your shoes

After every fashion show, there’s always the circulation of which trends will take the extra step into the fashion world. After Paris Men’s Fashion Week, a question was asked: do our shoes need their own pair of shoes?

Chinese fashion brand Sankuanz thinks so. Its design team sent a model down the runway wearing high top sneakers that never really touched the runway.

“They’re transformable sneakers that have an outer layer of protective sandal that you can enter Velcro into and you can strap them on or off,” Sankuanz publicist Courtney Wittich described.

The shoes really look like big-cushioned, rubber Birkenstocks with added Velcro straps you add to your already existing shoes.

“I think they’re going to be really popular,” Wittich said. “I mean, you know, the streets are quite dirty and people want to protect their shoes, especially if they’re paying a lot of money for them.”

The shoe sandals are expected to be sold for around $355 when they become available in August.

“You can walk totally normal in them and it gives you an extra layer of protection and then also height,” Wittich said.

The concept isn’t far off from what the company’s image is nor from the layering trend that is happening in today’s fashion world.

“So far we haven’t heard anything about a third layer generation, but if we hear about that we’ll let you know,” Wittich said.

David Beckham and co. sit front row at Victoria Beckham’s Fashion Week show

Victoria Beckham’s line was set to show at New York Fashion Week, but it wouldn’t be a proper event without her family sitting front row to watch in awe. David Beckham and three of the kids, Romeo, 15, Cruz, 12, and Harper, 6, all attended the James Burden Mansion on Manhattan’s Upper East Side as Victoria Beckham showed off her Autumn/Winter 2018 collection.

After the models were done, Victoria Beckham walked out to greet the crowd in an all-black ensemble and also gave every one of her family members a quick kiss.

The whole family was sporting looks. David Beckham, who just launched a soccer team in Miami, went with a classic black suit and tie, and the two sons wore long coats. The daughter was rocking a more stylish look with a white dress and burgundy coat, with her hair in two French braids.

The only one missing from the family event was Brooklyn, 18, who moved to New York to study photography. Despite the absence of the oldest child, both parents gave him a shout out on their social media pages.

Men’s New York Fashion Week was crypto-inspired

Some of the men’s shows at New York Fashion Week are showing signs of a potential kick start to crypto high fashion. Meanwhile, the wait times between the shows are providing time and opportunity for attendees to discuss the recent crypto market dip.

The Belgian fashion designer and icon Raf Simons’ runway show was described by the Financial Times as “looking like the inner sanctum of a boiler room, where brokers pitch their clients on penny stocks and digital currencies with a Machiavellian zeal.”

Simons showed off slim cut three-button suits, topcoats paired with some type of surgical gloves and rubber boots. The runway was also filled with turtlenecks with slits. Some of them had patches with three letter acronyms like XTC and GHB. “One was just a letter off” from a Bitcoin code, the Financial Times jokingly said.

The Financial Times said Simon’s clothing could “fit easily on today’s youngest investors, who don’t stick to the Kiton and Zegna suits of their fathers and prefer Coinbase to TD Ameritrade.”

TD Ameritrade surprisingly advertised Bitcoin futures during their ad, which aired during the Super Bowl.

Tom Ford showed “Wall Street-approved pleated trousers” paired with snakeskin printed ties. The Ford show ended with models showing off the company’s new launch of underwear, which included silk boxers in different metallic and animal prints.

Vic Mensa, IDK and King Combs hit New York Fashion Week runway

Music and Fashion are two things that almost always go hand in hand, especially when its rap music. It was no surprise that some artist hit the runway showing off new fashion looks. Some of the artists included Vic Mensa, IDK and King Combs.

King Combs sported looks for Philipp Plein. “Walk it like I talk it,” Combs wrote on Instagram.

IDK for Pyer Moss 2018.

A post shared by JAY IDK (@idk) on

Mensa and IDK were both on the runway for Pyer Moss’ new collection with Reebok. “Incredibly honored to be a part of this moment,” Mensa wrote on Instagram. “We’ve been kept out of so many industries that it makes it that much more impactful when we reach those levels, u feel me?”

Ralph Lauren heads to Jamaica during New York Fashion

After Ralph Lauren finished its job as the official outfitter for Team USA at the Olympics, the company was left to wonder what was next.

Ralph Lauren went to a retreat in Montego Bay to look for inspiration for his spring and summer collections for both men and women.

What came from it was spectacular. The show was filled with barefoot models, looks that screamed beachy feels, and a lot of the classics from Ralph Lauren. The clothes included the yellows and greens of the island country’s flag and pennants, along with spots of red and blue in bold, graphic designs. There were even yachts on wide ties and practically everywhere else.

“Everyone wishes for a magical place where they can step out of time into the beauty of nature,” Lauren said in a press release. “For Spring 2018, I wanted to share the mood, the light, the blue and white freshness of my retreat in Jamaica. My collections for women and men conjure up the carefree, sophisticated style of this special experience—exuberant, luxurious, timeless!”

The clothes reflected the words spoken by Ralph Lauren. It was shown in the cotton and silks, stripes and tie dye. There were leather shorts and jackets that were meant for an afternoon deckside of a tropical downpour. The predictable whites even looked fitting for any occasion.

Nike Air Monarch is a fashion sneaker now

John Elliot just designed one of the best fashion sneakers with the newly revamped Nike Air Monarch for his Fall-Winter 2018 show.

The Air Monarch is so entwined with the dad look that many believed it couldn’t cross into the fashion world, but the shoe quickly proved those nonbelievers wrong. The shoe has already been seen on the feet of OKC Thunder basketball player Russell Westbrook.

The show appeals to the masses with its unconventional oversize shape and mundane colorway. The shoe debuted at John Elliott’s Fall-Winter 2018 runway show while adding three new colorways.

The difference between the new Monarchs and the old version is in the details. The most notable detail for the new design is the smaller swoosh, allowing the colorway to take up all the attention. The “Air” logo is gone from the back, and the midsole shape is designed just a tad differently.

The shoes have yet to be announced to have gone on sale but will most likely make a splash in the current market of ugly sneakers.

Men’s street style stats might make man berets a trend

This year, the New York Fashion Week: men’s has been tied to the women’s show to make for a 10 day long fashion marathon. This allows smaller brands to be shown alongside big fashion juggernauts like Marc Jacobs and Calvin Klein. Just as with previous years, however, the streetwear styles kicked off the season by catching eyes with no help provided. So far for the 2018 shows, their new gimmicks have proven to be just as fashionable as they were last summer, which brought in fanny packs, cross body bags and Hawaiian shirts.

So far for the winter season, the looks include berets, coats that are dazzling with how well they were tailored, panels of mirrored armor and full-on balaclava.

To see the shots of the streetwear styles, click here.

David Jones shows off what is to come for men’s fashion

David Jones recently held their Autumn/Winter womenswear and menswear collection at the Sydney Carriageworks. The event is always filled with celebrities and air kisses, so it is always an interesting event during this time of year.

Recently, during most of these sorts of events, menswear has hardly shown up and has been very underwhelming; however, at David Jones’ show, there were glimpses of hope that this year might be a change for the ever so boring menswear market.

This year, the menswear fashion show was led by male model Jordan Barret. This season’s show focused on layers and earth tones. Green coats, burgundy checks and sleek black suits were shown throughout the show.  This show could have arguably been the best collection from the Australian retailer in years.

David Jones’ International Menswear designer collection was also a very impressively styled selection that has been introduced in recent years. That collection was filled with wool hats, heavy frame aviator glasses, green coats and patent leather brogues.

This season might prove big time for the Australian brand.

Massimo Dutti holds fashion show in Paris

Massimo Dutti held its second-ever fashion show in Paris, sending a very much Texan-like men’s and women’s spring collection down a sandy runway at the Palais de Tokyo.

“For a fashion player, it’s essential to be in Paris, it’s essential to be in France,” said Jean-Jacques Salaün, the director of French operations of the brand’s parent company, Inditex.

The brand was able to pull off a see-now-buy-now collection by projecting images from the show on its internet site. The label has also planned on doing the same projection style on screens in brick and mortar stores.

Men’s outfits in the collection were trim and dressy, featuring lots of suits. The colors for the men’s collection ranged from a dark olive green to light browns and ivory. Most of the models carried a small bag tucked under a wrist.

H&M falling out of favor

H&M has been on a downhill tumble both financially and in the public’s eye since the racial ad and following events. It was clearly evident in Hennes & Mauritz Ab’s recent annual report, and it’ll worsen in the following months if H&M continues down this slippery slope. In the recent review of the latest financial results, Karl-Johan Persson, CEO of H&M’s parent company, commented:

“The weakness was in H&M’s physical stores where the changes in customer behavior are being felt most strongly and footfall has reduced with more sales online. In addition, some imbalances in certain aspects of the H&M brand’s assortment and composition also contributed to this weaker result.”

With more disappointment to follow, the company has announced it will close 170 stores, their largest number since 1998; however, they also will be opening 390 new ones. The company did not state which stores will be closing but they did hint that they are located within their major market, which the U.S. and Germany fall under.

Consumers, however, aren’t reading the financial reports but rather reading the look of H&M’s messy brick and mortar stores. Some believe that part of the reason H&M is struggling is their lack of keeping up with the fashion scene. Michael Dart, co-author of “Retail’s Seismic Shift,” elaborated:

“Consumers have felt that H&M has been somewhat drab and not on trend as much as competitors. With slower supply chain (unlike super-fast Zara), they have not responded as quickly to rapid shifts in taste and increasing fragmentation in the consumer market with many more small segments. As a result, they have had more markdowns, promotions and less inspiration for the consumer. It’s a formula for sagging results.”

The problem could lie with other factors, but for the time being it is safe to say H&M is on the come down after many years of successful fast fashion.

Reebok launches Always Classic campaign

Reebok has launched an ad campaign called Always Classic. The athletic line brought together a collective consisting of Lil Yachty, Gigi Hadid, Teyana Taylor, Ariana Grande and Rae Sremmurd. The star of the whole collection featured a re-installment of a new model of Freestyle Hi. The new collection is sure to catch some eyes, especially with a star-studded lineup of celebrities.

H&M is calling its newest brand “paradise” for discount treasure hunters

H&M’s newest brand collection will be on sale from the start. After the Swedish company’s plunge in profits for six years, the company announced that it will soon offer a new off-price marketplace called Afound.

H&M describes the new outlet as a “style- and deal-hunting paradise” that will begin selling discounted clothes and lifestyle items from H&M group’s own labels, which also include offshoots such as COS and Cheap Monday, as well as outside labels. The first Afound store will open up in Stockholm, Sweden in 2018, along with a new website.

H&M is entering a profitable category. According to Euromonitor, the global off-price market grew more than 30% between the years 2012 and 2017, going up to $62 billion. The U.S. owns the biggest share with 80% of the total.

Considering that big retailers such as Nordstrom have had much success in the discount business, H&M’s move is different from the mega brand because it is a fashion brand selling clothes from other brands.  H&M has yet to state what other brands will be sold alongside theirs or if they are planning on buying overstock and out-out-season items directly from the brands.

The company surely needs a boost of some kind to pick up its declining growth. H&M took too long to build its e-commerce and has realized it has way too many brick and mortar stores. It has also been outmatched in speed by digital competitors such as ASOS, BooHoo and longtime rival company Zara, thus leaving H&M stores filled with unwanted clothes.

Off-price retail, meanwhile, has shown an increasing attractiveness over the years. “Coincidentally enough, it looks very similar to the same reasons that people shop online too,” Tim Barrett, a retail analyst at market research provider Euromonitor, wrote.

Condé Nast creates new fashion and beauty networks

Condé Nast has been forming fashion and beauty networks across its platforms. Celia Ellenberg, Vogue’s beauty director, and Jenny Bailly, Allure’s executive beauty director, will be in charge of the beauty network. Rickie de Sole, W’s fashion market and accessories director, and Virginia Smith, Vogue’s fashion market and accessories director, will be in charge of the fashion aspect. All the directors will continue to hold their original titles but with additional duties.

The new structure is set up as a resource for Condé to help smaller brands that don’t have their own fashion or beauty departments, such as their brand Condé Nast Traveler. The idea closely resembles the way the company combined its creative, copy and research teams across all titles back in 2016. In 2017, the company reorganized its business side and cut around 100 jobs. Back in November, Condé Nast cut around 80 positions, reduced the number of print titles and closed off Teen Vogue’s print edition.

It has been very apparent that new editors in chief Radhika Jones and Samantha Barry want to make staffing changes. One of the upcoming tasks awaiting the new hires will be finding ways to reduce budgets even further.

Brooke Shields joins the fashion world

Brooke Shields is an actress, model and author who has spent most of her life growing up in the fashion world. This very reason was why she wanted to add another title to her long resume.

Shields is going to be designing a collection for QVC called Brooke Shields Timeless. It will be available to see on Feb. 15 but won’t be purchasable until Mar. 14. The actress will be on-air showing off her creations, which she got with the help of the KBL Group International, a New York-based apparel company.

The actress is planning on previewing her apparel and accessories collection to media outlets at The Beekman in New York on Wednesday evening.

Shields has shown that she is a hands-on designer by having a say in every aspect of her collection. She has an office at KBL and was often up there, late at night, e-mailing back and forth with her partners. The 52-year-old actress elaborated:

“I’m involved in every button, every zipper, every seam, every hem and every pocket. The whole thing is initiated by an aesthetic I have, and working with the manufacturer and QVC themselves. They have a great deal of input. What’s been so refreshing is they [QVC and KBL] have really consulted me on everything.”

Shields has been approached by companies before, but they were only interested in her name and refused to listen to her input. Doug Howe, chief merchandising officer for QVC Group, had a different reaction:

“When we first heard Brooke speak about her collection, we were blown away by her passion and her attention to even the tiniest detail. Each and every piece of this line is special to Brooke and she’s had her hand in every design decision, from stitch, colors to prints. We feel confident that her excitement will appeal to our customers and that her stories will inspire them.”

Shields continued:

“This has been a cumulative effort over the years on my part. Every show that I’ve ever done, every television show, every Broadway show, there’s a whole fit process and it doesn’t matter what you’re buying. You could be buying something off the rack at a discount store or you can be putting on haute couture of some famous designer. And they all can be tweaked and can look better.”

“It’s years of understanding that maybe I’m a little short-waisted, or maybe I’m long-waisted, or maybe I need a rise to be a little longer to bring your attention to my waist, my hips, whatever. The beauty of fitting these varied models is you watch these women of all sizes be able to not at all jeopardize their aesthetic or their look or line because it fits. It’s been such a revelation for me.”

Shields is hoping for the collection be a success in order for her to become even more involved in the fashion world.