The Heineken Sponsored, Lagos Fashion and Design week this year was astounding and riveting. It was themed “Shaping Fashion’s Future” and it took place at Eko Atlantic, Lagos.
The show absolutely put the African fashion industry in a standstill with how the fashion showcases showed plenty of new and fresh collections. The fashion shows were met with bigger crowds than normal and they came with an even bigger appetite for fashion. Although there was a diverse collection for men’s fashion, there were a couple collections that didn’t quite sit right with the crowd. Maxivive’s menswear and Clan’s class collections had some remarkable pieces that more than likely will never go out of style.
Even with the clothes setting off fireworks, the runway was also focused on pageantry and entertaining the crowd. Designer Mai Atafo combined every factor together during his collection. His designs were fun, versatile, and just plain amazing, but the closing dance was arguably the best part. The People of color collection was by far the boldest. It was filled with daring and beautiful colors. Overall with this collection there was a very playful and laid-back vibe.
The men’s collection was more so a mix and match type of fashion show, showing the audience some ideas on the wearability and styling options for each outfit. Fashion overall has evolved into a new era where accessories are everything. A lot of the models wore sandals, homegrown trainers like xeexs, and a variety of them were showing off long beaded necklaces over their outfits.
The shoes from the attendees also were making a statement of their own. The shoes worn really showed off the personality of the owner. Slips on were running amok and the more fashionable men paired them with bold looks.
Noble Igwe, Denrele Edun, and Denola Grey really displayed their ‘bad boy’ side of fashion. The Sound Sultan, Enyinaya Nwigwe, Bovi, Bryan Okwara, Yomi Casuals all showed up with class, with little or no persona attached to their plain but outstanding outfits.
What followed the fashion show was also just as spectacular. The Heineken ‘Live Your Music’ party was the after party for the Lagos Fashion and Design Week. The party kicked off with Dj Big N and Dj Neptune playing the best hits from Nigeria’s biggest artist to really set the tone for a really extravagant night of music.
Do-2d-tun had a special feature that night called the ‘takeover’ session. This special segment provided the guests an opportunity to ‘live their music’ as the crowd had the chance to vote for their favorite songs through the Heineken ‘Live Your Music’ wristbands they wore. The songs with the highest votes were played in real time for the Dj set. The headliner of this amazing music event was none other than Jidenna. Jidenna played all his hits like ‘Classic Man, ‘Little Bit More’, ‘Particular’, and even premiered his newest single ‘Boomerang’.
For photos of some of the best looks go to, http://allure.vanguardngr.com/2017/11/mens-fashion-at-heineken-lagos-fashion-and-design-week/