As more and more top brands are opting to combine their menswear and womenswear shows and presenting their full collections during the busier womenswear season, the official menswear schedules have taken a toll and lost big fashion house names. London is now without Burberry and J.W. Anderson; Paris lost Balenciaga and Saint Laurent; Milan no longer has Gucci; New York missed out on Calvin Klein and Coach.
Even with the sparsity of superstar names this season, there will be no lack of talent. With such changes increasing, a new wave of menswear brands is set to benefit. As big brands leave, lesser known brands gain the space, time and attention. There are a number of menswear brands to take notice of before it’s too late: GmbH in Berlin, Grace Wales Bonner and Charles Jeffrey in London, Feng Chen Wang and Xander Zhou in China, and Avoc and Y/Project in Paris. These brands will soon become the future of men’s fashion.
The GmbH brand launched in 2016, and within a couple of months, the Berlin brand was shortlisted for the LVMH Prize. The brand will be showing in Paris for the second time on Jan. 16.
Charles Jeffrey recently had success at The Fashion Awards and will have his second standalone show at London Fashion Week Men’s. Grace Wales Bonner single-handedly brought the ideas and issues that surround black masculinity to the front of her LVMH Prize-winning label. Her next collection is set to debut tomorrow in London.
Avoc is a brand that has recently won the ANDAM Award’s Creative Brand Prize. The gender-neutral brand will show during Paris menswear week and is set to collaborate with Nike later in the year.
Xander Zhou has been on the London menswear schedule since the week emerged. Y/Project has grown its stockists almost 500% in over three years. The brand is set to show in Paris as well. Feng Chen Wang has opted to show in New York for its menswear show this season.