Dior Homme looking to take over the millennial market

Dior Homme did something very unexpected during their show in Paris last week. Before the show, there were hundreds of teenagers shrieking in joy at the site of Twilight actor Robert Pattinson, but that wasn’t the most bizarre thing to happen.

The show started off with a series of slim black suits in single and double-breasted models. Then, the show took an unexpected turn with baggy ravers’ jeans, short-sleeved t-shirts layered over longer sleeved versions and the repeated heavy-metal motif that was etched on rucksacks and bomber jackets. The motif was even seen shaved on the sides of the models’ hair.

Most of the models varied in age, and not just in the 20s range. The theme for the show was “Forever Young,” a reference that dates all the way back to the 1984 Alphaville song.

The designs seemed to appeal toward a new set of customers while also bringing up the past for others. More evidence that Dior was trying to court the millennial market surfaced when Bella Hadid wore a pair of the label’s new trainers, Dior Homme Runners, on her Instagram page.

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