Brooke Shields is an actress, model and author who has spent most of her life growing up in the fashion world. This very reason was why she wanted to add another title to her long resume.
Shields is going to be designing a collection for QVC called Brooke Shields Timeless. It will be available to see on Feb. 15 but won’t be purchasable until Mar. 14. The actress will be on-air showing off her creations, which she got with the help of the KBL Group International, a New York-based apparel company.
The actress is planning on previewing her apparel and accessories collection to media outlets at The Beekman in New York on Wednesday evening.
Shields has shown that she is a hands-on designer by having a say in every aspect of her collection. She has an office at KBL and was often up there, late at night, e-mailing back and forth with her partners. The 52-year-old actress elaborated:
“I’m involved in every button, every zipper, every seam, every hem and every pocket. The whole thing is initiated by an aesthetic I have, and working with the manufacturer and QVC themselves. They have a great deal of input. What’s been so refreshing is they [QVC and KBL] have really consulted me on everything.”
Shields has been approached by companies before, but they were only interested in her name and refused to listen to her input. Doug Howe, chief merchandising officer for QVC Group, had a different reaction:
“When we first heard Brooke speak about her collection, we were blown away by her passion and her attention to even the tiniest detail. Each and every piece of this line is special to Brooke and she’s had her hand in every design decision, from stitch, colors to prints. We feel confident that her excitement will appeal to our customers and that her stories will inspire them.”
“This has been a cumulative effort over the years on my part. Every show that I’ve ever done, every television show, every Broadway show, there’s a whole fit process and it doesn’t matter what you’re buying. You could be buying something off the rack at a discount store or you can be putting on haute couture of some famous designer. And they all can be tweaked and can look better.”
“It’s years of understanding that maybe I’m a little short-waisted, or maybe I’m long-waisted, or maybe I need a rise to be a little longer to bring your attention to my waist, my hips, whatever. The beauty of fitting these varied models is you watch these women of all sizes be able to not at all jeopardize their aesthetic or their look or line because it fits. It’s been such a revelation for me.”
Shields is hoping for the collection be a success in order for her to become even more involved in the fashion world.