Dolce & Gabbana has managed to make human runway models a boring trend by replacing them with technology on the runway.
When the show started at the D&G Fall-Winter Men’s Fashion Show in Milan, a horde of drones carrying handbags glided down the catwalk. The drones were accompanied on the side by people who wore white lab coats.
Attendees during the show were asked to turn off the Wi-Fi on their phones, including personal hotspots.
“A comically impossible task for a room full of influencers made famous by the Internet, all of whom speak different languages,” according to The Cut’s Emilia Petrarca, who attended the weekend show.
G&D was not the only brand to add high-tech technology to the mix. Alessandro Michele unveiled his own Gucci Cyborg. His show included small dragons and models carrying 3D-printed versions of their own heads.