Simon Porte Jacquemus has finally revealed his new professional challenge that he has been hinting at on his social media: the launch of his very own menswear line.
The designer announced the news at his Paris fall show by taking a bow in a sweatshirt that read “New Job L’Homme Jacquemus” at his women’s ready-to-wear show.
He won’t be presenting his first creations until Paris men’s fashion week in June, and it has yet to be determined if he will have a show or a presentation for the line.
“I see the Jacquemus man as I see the Jacquemus woman: it’s a sincere story,” Jacquemus told WWD:
“I didn’t do men’s until now because I didn’t feel the need to do men’s and I couldn’t imagine it. I fell in love and I started to imagine that the Jacquemus man exists. I did Jacquemus women’s for my mother, and while I’m not saying that the men’s collection will be all about my boyfriends, it will still always be a love story.”
The designer has used social media as the main outlet for communications since he launched his brand in 2009 after dropping out of fashion school due to his mother’s death (Jacquemus is her maiden name).
Since then, Jacquemus has become one of the most talented young designers on the Paris stage.
Jacquemus has predicted that adding a men’s line would change the mood of the brand. “This is going to change Jacquemus a little in the sense that it’s much more forward-looking, because there is a lot of melancholy in the women’s collections, for obvious reasons,” he said.