When it comes to online shopping, something we all do, myself like many others I’m sure peruses the internet all day looking at the newest fashion, technology, and products to just look and nothing more than that. Online shopping is centered around being able to have anything you want at your doorstep in few days but now with programs like Amazon Prime practically the next day. One thing many might not realize is that according to a study done by the University of Pennsylvania that men are in fact the biggest spenders when it comes to online shopping. This has nothing to do with the fact that men have more money to online shop or that they shop more it mostly just comes down to the fact that men love the convenience of not having to physically go to a store, look through all the products and just generally not really know what they are buying. For men who shop online for big money items, they are able to read reviews and look through thousands of options for finally coming to the grand decision of what they are going to buy. This introduces a whole new kind of opportunity to create a luxury online shopping location catered towards men.
Of course, you are going to have high fashion brands have their own websites like Louis Vuitton or Gucci who have perfected their online shopping experience to be catered to those who are in the market for a luxury product, but how can this be expanded upon. Websites all over the internet like Grailed and StockX have popped up not for just the teenager who wants to buy or sell Supreme online but for men who have or want high-end designer clothing and expensive sneakers and have a marketplace for them. Grailed especially is catered towards designer clothing but also features sneakers. The average teenage sneakerhead isn’t usually going to be interested in Margiela, Raf Simons or Rick Owens but Grailed creates a stage for the more established financially well-off men’s fashion connoisseur to be able to purchase and sell these products that come with a serious price tag, with many products reaching over one thousand dollars. Where StockX comes into the equation is not necessarily in securing men as the majority demographic in spending at least one thousand dollars on the internet but it creates something totally different. StockX allows the slightly older sneakerhead who most likely has a better job and maybe a family to be able to buy the sneakers he wants, guaranteed legit, at a fair market price and he doesn’t have to meet up with some teenager to purchase them. I believe over time the older sneakerhead will use StockX for most of his transactions and he could easily eclipse over a thousand dollars spent on sneakers just on that website alone.
With premium men’s online shopping popping up more and more every day on the internet and the fact that the average man just doesn’t prefer the experience of walking into a physical store to shop it’s no surprise that men’s retail locations are going to decline sooner rather than later. While many men who are seriously interested in fashion and almost the artistry that goes into the displays and aesthetic of a retail store many men do not share these views. There will always be a premium men’s shopping experience in fashion-forward cities like New York and Los Angeles, but for the average man who just enjoys sitting in his home to make his more major purchases, the internet will continue to deliver that to him and to his doorstep.