Tag Archives: App

New app ScreenShop aims to be the Shazam for fashion

Molly Hurwitz has co-created an app aimed at shoppers to help them look for the clothes they want. Hurwitz got the idea when she was going through Instagram for fashion inspiration but couldn’t quite find the pieces she saw in pictures and google wasn’t much help either.

The app is called ScreenShop which launched November seventh. It allows users to buy clothing and accessories they see on social media, online, or even on the streets by taking a photo or screenshot on their phone.

The user uploads a photo of the outfit they like onto the app. ScreenShop then identifies the items in the photo by using computer vision and then proceed to suggest similar clothing options that vary in price ranges from different brands. The shopper can then click on the item they want to buy from the brand’s website, all without having to leave the app.

What we built is the Shazam for fashion,” said fellow co-creator Jonathan Caras, what was referring to a popular app that tells you the name of a song that is currently playing.

Kim Kardashian West is an advisor for the ScreenShop app and has been with the company since the beginning. It is said she will be sharing information about the app on her social media pages, according to the company.

“[With Instagram] you’re limited to that specific item that people and brands are tagging, and it doesn’t solve the overall problem,” Hurwitz said.

Even with users being able to tag brands and items on their photos on Instagram, Hurwitz believed it didn’t fully solve the problem.

“I don’t want to spend $1,800 on a dress, but I do want the inspiration,” she said. “The idea [with ScreenShop] is to be able to take your inspiration from anywhere, from watching a movie or browsing online or a magazine.”

ScreenShop isn’t the only service offering help based on a visual search in fashion. Asos had their own version of a visual search earlier this year on its UK app, but with Asos, it only suggests products from its own website and not an overall search. ScreenShop has partnerships with over 450 retailers like Nordstrom, H&M, and Topshop. Screenshop’s catalog includes around 10 million items that vary from seasons. When customers do make a purchase through the app, ScreenShop gets a percentage.

The app is available for free on iOS and Android users can sign up to use the beta version.

Shortcut: The Barbershop in Your Pocket

In a world of on demand everything, the Shortcut app brings you yet another service right to your door. But instead of offering taxi service, it connects customers to door-to-door barbers. Offering high quality haircuts in various styles, Shortcut is quite simple in practice. Download the free app on the Apple App store, create an account and request a service. The app will then choose a barber to suit your style and send them to your door. A cut for one person is rather expensive, but it gets cheaper if you add more customers to a single visit. Shortcut provides service from 8am-12am; more hours than a local barber. For more info, check out the Shortcut website.

 

Barneys Launches New iPad App – for all you shopaholics!

Barneys just launched their new online shopping platform for the iPad, a new shopping app. Its online shopping, but on the go, part of the progressive mobile technology. You don’t have to sit by a computer anymore to search the items you like. Barneys now comes with you wherever you may be heading.

You can do almost anything you would do at the brick and mortar luxury retailer. You want to search for shoes, you can get shoes, dresses, you can get dresses, and you could also search the most bought items to see what fashions are trending. It can also show you related items, things which would fit with what you already want to buy (placed in your cart). So no more asking the salesperson “what top do you think would go good with these shoes? The app can show you that with one click.

But for shoppers that prefer the personalized treatment that a Barneys Personal Shopper offers, the recommendations and the one-on-one individualized attention to your own sense of style. The Barneys iPad App lets you book an appointment with a personal shopper, tell them what you are looking for and when you are coming in. It takes the hassle out of looking for a salesperson at the store, or trying to reach someone to get that desperately needed appointment. Just choose the person, the date and the time and it’s all set. No labor intensive work needed. It’s shopping and retail for the modern age. Online, and on the go, but with a personal touch too.