A handful of Pakistan designers are starting to take a bold stance on topics that are predominant in the country, trying to make it okay to think a different way. Shahnaz ki Shaadi, or Shahnaz Wedding, has kicked off a campaign for new wedding dresses but in her campaign, she has been showing off women in their 50s with their adult children celebrating with them. In Pakistan, divorce is still a weird subject, but Shahnaz’s campaign makes it obvious that love can’t be found at any age.
“Right now is the ideal time to be in the fashion industry,” Ali Xeeshan, a designer, says, “Since the Pakistani film industry is not as big as Hollywood or Bollywood, fashion gets the spotlight here. That’s why we can really make use of the situation by highlighting social issues.”
“I think all fashion brands have a responsibility about how women see themselves,” says Khadija Rahman, Generation’s creative head, whose parents Nosheen Khan and Saad Rahman launched the brand in 1983. “Women can be seen differently — they’re all beautiful, dark, fair … There’s no one fixed standard.”
The designer denim craze that has so gripped the world of fashion has transformed the way we think of jeans. What used to be workwear has been dressed up, shaped up, prettied up, and thrust into the spotlight as a wardrobe staple on par with the navy blazer- indeed, jeans and a blazer are now recognized as an excellent evening staple, a state that used to be considered heresy. In the rush to upscale blue jeans, however, there is one option that is sometimes overlooked: who said jeans have to be blue?
Denim can take on many garment dyes; indeed, as cotton, it is highly suitable to a broad range of colors. We therefore recommend that you go beyond blue. An easy way to start is with a pair of white jeans, a great substitute for white chinos in the Spring and Summer. If you don’t want stark white, consider an off-white pair like the ‘wheat’ color sold by J. Crew.
There’s more to dyed denim than white, however. Denim most enjoys dyes of bold, dark colors, such as black, gray, and even burgundy. At the same time, it can take the lighter shades, such as the aforementioned white and even khaki or stone. If you have the resources, don’t hesitate to experiment with different colors of denim. Treat these jeans like a pair of colored chinos or corduroys, but with the added edge of their rough exterior. Pair them with a scratchy tweed sport coat, a marled sweater, and some desert boots, and you have the perfect outfit to spend a night out on the town with. Or you can go hiking, if you feel so inclined. You are wearing jeans.