Ryan Seacrest is a man of many talents, he spends most of his time working for all sorts of companies and gigs. But as of recently, Ryan Seacrest has a new career in mind. As of recently his fashion brand called Ryan Seacrest Distinction, a menswear brand he launched four years ago, has recently been growing at an increasing rate.
The busyness of it keeps me on my toes, there is no room for error,” he tells BoF. “Since I’ve moved to the East Coast, I actually get more sleep than I’ve ever gotten before.”
Ryan Seacrest Distinction brand is set to hit $50 million in retail sales this year. Seacrest is focusing more time this year on his fashion line because of his love for fashion. He first started to take notice of fashion when he enjoyed smart tailoring after he started hosting American Idol 2002. He then made friends with Burberry’s Christopher Bailey, who made his custom suits for multiple events.
Seacrest knew not everybody could afford Burberry though, “I wanted to [create] something that provided that same sort of feeling to people when they would put it on,” he says. “Something that was accessible in its price point, that really was made of great quality, for the guy who had an eye for detail.”
Macy’s and Seacrest have become crucial partners over the years with Macy’s giving plenty of suggestions for Seacrest and his line. “Guys could specifically reference his style, what he wore, and that was an important element for us to venture into this partnership,” says Macy’s group vice president and fashion director for men’s, Durand Guion. Macy’s saw Seacrest’s brand as an alternative to bigger brands but that can still compete with quality and price. “How can we start to inject that next level of coolness into the clothing — a space that historically can be very block and tackle, very serious, very subdued?” Guion adds. “We knew there was already a shift happening.”