Tag Archives: Club Monaco

Joe Mimran and his fashion dynasty

Joe Mimran is typically a soft-spoken, kind man with a perfect smile. Mimran didn’t quite show the general characteristics of a dragon when he appeared on the Canadian version of the popular television show, Dragons’ Den, a show which shows off thriving entrepreneurs.

The 65-year-old Moroccan Jewish immigrant has spent the majority of his life working alongside fashion and is most notably known for being the backbone of big brands like Joe Fresh and Club Monaco. But Mimran was no stranger to having his own memories of up and downs along his long career. Joe Mimran still believes he is “no smarter” than all his peers, but he has always had a passion for his work starting at a very early age.

“I always loved design and I always wanted to be an entrepreneur,” he says.

Around the age of 12, Joe Mimran had already had his very own houndstooth suit that his mother made him, just because he wanted to be able to dress up like Sean Connery. Even with his own father being an entrepreneur with his own grocery store, it was his mother couturier business that had all his attention growing up.

He grew up helping his mother run the company from their home and soon after she had opened up a small factory in Toronto’s garment district, she had asked Joe Mimran to take over the company.

“I always wanted to get into business and it was a fantastic learning experience,” he says.

The family business had their niche in selling garments specifically for women. Joe and his brother Saul had seen a different vision for the store. They hired designer Alfred Sung to help them design an off-the-peg line of clothing that would be sold on High Street.

“It turned out to be a hit with consumers and showed me that a business gamble could pay off,” Joe Mimran says

But the rise to stardom didn’t come easily for Mimran, Club Monaco didn’t start off the way they planned it to. Two of the biggest Canadian department store chains at the time, The Bay and Eaton’s, decided not to carry the brand in their stores cutting off a major route to the high-end market.

“We realized that we had all these goods coming in and the only way we could move forward was to open our own stores,” he explains. Mimran recalls that around this time it was unusual for consumers to purchase clothes from a smaller store, typically they would buy their articles from wholesalers.

Mimran recalled on how he took a gamble on hiring Alfred Sung and how well that paid off, so he went along and went for it. Opening stores for his own brand had ultimately gone his way with lines being “around the block” on their first day opening in Toronto.

“Sometimes you just have to dive in,” he says, “a lot of business people, having had lots of problems in the past, will try to dissuade somebody else. But your idea might be done in a new way, might resonate in a way that this very experienced person didn’t, couldn’t, anticipate.”

The jump had worked so well for Club Monaco. The company had branched begun to branch out to New York and other global cities before it was bought by the fashion giant that is Polo Ralph Lauren in 1999 for $52.5 million.

Although Club Monaco and other brands created by Mimran such as Joe Fresh have had success they have also had their struggles as well. Fast fashion and online retailing have made it harder to hold up a traditional fashion brand.

These market forces have cut some of Mimran’s collection.  A resale agreement with US department store giant JC Penney was terminated in 2015 and the companies New York store was closed.

“I’m not smarter than everyone else out there because you’re only as good as your last season,” he says. “And, no matter… what you know, you can still fail in our business. It keeps you pretty grounded.”

Beat the Summer Heat in Style – Affordable Fashion Ensemble

With the weather permitting, it is still very much possible to flourish your fashion fiend addiction under 90 degree weather. Paying attention to the material your clothes are made of is fundamental when hitting extreme temperatures. Light linens, easy breathing fabrics as polyester or cotton to keep cool. Here are some summer saves while updating your closet.

G-Star RAW 2 Pack V-Neck Tees -$35

via revolveclothing.com
via revolveclothing.com

Simple and casual, and classic v-neck shirts will always be in style. You can wear them with almost anything. You receive two shirts in this bundle with over 19 different colors to chose from. G-Star makes these shirts with a polyester and cotton blend, guaranteed to help keep cool. Other alternatives can be found at an abundance of stores like H&M, Polo Ralph Lauren, Tommy Hilfiger, Macy’s or Tjmaxx.

Zara Faux Leather Combination T-Shirt With Seams-$22.99

via Zara.com
via Zara.com

This Faux Leather shirt is good to add flare to your wardrobe. Dark colors tend to track more heat to your body in the sunlight so at night this is a great fit.The best part about leather is that is is guaranteed to always look good on you.

H&M Short-Sleeved Denim Shirt- $19.95

via hm.com
via hm.com

Denim is fun but heavy, but this shirt is actually a denim printed shirt made out 100% cotton. It has a distressed pattern to it giving off a retro vibe.

Club Monaco 10 ½” Jackson Short- $69.50

via clubmonaco.com
via clubmonaco.com

These cotton shorts come in two calm colors of navy and red. Designed for warm weather, these shorts are flexible to the occasion. Pair these with boats shoes, Vans, Converse or Puma Sneakers.

Bonobos -Straight Leg Washed Cotton Chinos -$43.98

via nordstrom.com
via nordstrom.com

 

For a business casual look, straight leg chinos are a great investment. They are even on sale now at Nordstrom in 9 different shades. These pants are also light and 100% cotton. You can find alternatives at Zaras, Macys, and Revolve Clothing.

H&M Chino Shorts- $19.95

via hm.com
via hm.com

These cotton shorts are a classic straight cut. They are meant to go slightly above the knee and are available in nine vibrant colors. These shorts are great for color blocking with a graphic tee or tank.

Cole Haan -‘Grant Mto’ Driving Shoe-$87.98

via nordstrom.com
via nordstrom.com

This half leather and suede shoe is on on sale right now for 50% off at Nordstrom. It also comes in three different shades. A versetile shoe can be worn for different occasions. Reviews about the shoe express “..Very comfortable, like walking on air!!!!”

Topman Suede Gibson Shoes.-$70.00

via topman.com
via topman.com

These casual brown shoes, detailed with beige stitching is a great way to seal an outfit. It is a 100% leather and is accompanied with a rubber sole. Some pastel linen trousers, cuffed at the bottom and a white v-neck would go really smooth with these shoes.

Adidas Ciero Sneaker- $75

via urbanoutfitters.com
via urbanoutfitters.com

Turn your day outfit around with these low cut Adidas. These comfortable sneakers are classics and are go to’s for many men. The red stripes give a pop of color on the simple suede beige sneaker. With hints of lime green on the back and front logos, the lightweight rubber sole finishes off the design. You can find this shoe online at Urban Outfitters.

Puma Super Classic Suede Sneaker- $59

via urbanoutfitters.com
via urbanoutfitters.com

Another sneaker alternative is this Classic Suede Puma Sneaker. The lightweight soles are great for everyday wear. Available in red, blue, black,and gray. You can find these at Urban Outfitters or Pumas offical website.