Tag Archives: Denim

Apple fought a fashion company called “Steve Jobs” and lost

When the name Steve Jobs comes to mind, most people think of the founder of the massive technology company Apple. Steve Jobs Inc. is a completely different entity.

Steve Jobs Inc. is a fashion brand (and aspiring electronics company) based out of Italy. The company registered the trademark under the name “Steve Jobs” with the European Union’s Office for harmonization in the Internal Market back in 2012. The brand has a registered logo that consists of a “J” that looks like it has a bite taken out of it with a single, angled leaf at the top. This logo is similar to Apple’s.

Apple tried to fight the trademark application, but Business Insider Italia reported that the massive tech company lost. The fight ended back in 2014, according to Vincenzo and Giacomo Barbato, the brothers who both founded Steve Jobs, the company. The brothers wanted to wait until after they extended their trademarks around the world and were free to use them before they announced this battle, the Telegraph reported.

The company is solely focused on fashion– especially denim– for the time being. Their social media pages show off Steve Jobs jeans and a Steve Jobs bag made from denim. The brothers told Business Insider Italia that they created the brand in hopes of becoming an electronic label.

“Clothing and design are the industries in which we worked, but electronics have always been the goal of the Steve Jobs brand,” the brothers explained.

The brothers are fully aware of the problems they could stir up with Apple: “Imagine devices marked with the name Steve Jobs with Android as an operating system.”

Apple’s conflict with them was never the name but the logo they trademarked.  However, the court ruled that the letter “J” isn’t edible and sided with the brothers, allowing them to use their logo.

Dat Hoang: Fly In So Many Ways

Showcasing different outfits for different occasions, Dat Hoang starts his posts by asking how his audience is doing. “Hope you guys are having a good week” or “Hope everyone is doing great” are just a few of the pleasantries Dat uses before displaying his many outfits. And along with each post, he provides detailed descriptions for each item in his setup.

Dat makes good use of contrasting colors in this setup. Wearing a tan coat over a maroon suit is the key to this look. From there, he rocks a watch from Daniel Wellington, a Burberry tie and shades from Dharma Eyewear to add to the finer details of this look.

In this next look, Dat goes seasonal with a coat over suit setup; avoids the bright colors of the spring/summer. However, he adds variety by throwing some patterns into the mix. The patterns on the tie as well as the scarf help in completing the look.

This next rather dapper gem comes all the way from Instagram. Rocking a “time-machine” of a look, Dat is seen wearing a gray coat over a navy suit and black slacks. And in order to add flavor to the entire setup, he throws in a polka dot tie.

Dat is the real deal folks. With almost daily updates, each setup has a strong attention to detail. So, if you’re looking for sartorial inspiration or something simple and casual, you won’t be disappointed visiting his site.

 

 

Beat the Summer Heat in Style – Affordable Fashion Ensemble

With the weather permitting, it is still very much possible to flourish your fashion fiend addiction under 90 degree weather. Paying attention to the material your clothes are made of is fundamental when hitting extreme temperatures. Light linens, easy breathing fabrics as polyester or cotton to keep cool. Here are some summer saves while updating your closet.

G-Star RAW 2 Pack V-Neck Tees -$35

via revolveclothing.com
via revolveclothing.com

Simple and casual, and classic v-neck shirts will always be in style. You can wear them with almost anything. You receive two shirts in this bundle with over 19 different colors to chose from. G-Star makes these shirts with a polyester and cotton blend, guaranteed to help keep cool. Other alternatives can be found at an abundance of stores like H&M, Polo Ralph Lauren, Tommy Hilfiger, Macy’s or Tjmaxx.

Zara Faux Leather Combination T-Shirt With Seams-$22.99

via Zara.com
via Zara.com

This Faux Leather shirt is good to add flare to your wardrobe. Dark colors tend to track more heat to your body in the sunlight so at night this is a great fit.The best part about leather is that is is guaranteed to always look good on you.

H&M Short-Sleeved Denim Shirt- $19.95

via hm.com
via hm.com

Denim is fun but heavy, but this shirt is actually a denim printed shirt made out 100% cotton. It has a distressed pattern to it giving off a retro vibe.

Club Monaco 10 ½” Jackson Short- $69.50

via clubmonaco.com
via clubmonaco.com

These cotton shorts come in two calm colors of navy and red. Designed for warm weather, these shorts are flexible to the occasion. Pair these with boats shoes, Vans, Converse or Puma Sneakers.

Bonobos -Straight Leg Washed Cotton Chinos -$43.98

via nordstrom.com
via nordstrom.com

 

For a business casual look, straight leg chinos are a great investment. They are even on sale now at Nordstrom in 9 different shades. These pants are also light and 100% cotton. You can find alternatives at Zaras, Macys, and Revolve Clothing.

H&M Chino Shorts- $19.95

via hm.com
via hm.com

These cotton shorts are a classic straight cut. They are meant to go slightly above the knee and are available in nine vibrant colors. These shorts are great for color blocking with a graphic tee or tank.

Cole Haan -‘Grant Mto’ Driving Shoe-$87.98

via nordstrom.com
via nordstrom.com

This half leather and suede shoe is on on sale right now for 50% off at Nordstrom. It also comes in three different shades. A versetile shoe can be worn for different occasions. Reviews about the shoe express “..Very comfortable, like walking on air!!!!”

Topman Suede Gibson Shoes.-$70.00

via topman.com
via topman.com

These casual brown shoes, detailed with beige stitching is a great way to seal an outfit. It is a 100% leather and is accompanied with a rubber sole. Some pastel linen trousers, cuffed at the bottom and a white v-neck would go really smooth with these shoes.

Adidas Ciero Sneaker- $75

via urbanoutfitters.com
via urbanoutfitters.com

Turn your day outfit around with these low cut Adidas. These comfortable sneakers are classics and are go to’s for many men. The red stripes give a pop of color on the simple suede beige sneaker. With hints of lime green on the back and front logos, the lightweight rubber sole finishes off the design. You can find this shoe online at Urban Outfitters.

Puma Super Classic Suede Sneaker- $59

via urbanoutfitters.com
via urbanoutfitters.com

Another sneaker alternative is this Classic Suede Puma Sneaker. The lightweight soles are great for everyday wear. Available in red, blue, black,and gray. You can find these at Urban Outfitters or Pumas offical website.

 

 

Advice: Jeans for Evening

You may have noticed, in the past few years, a tendency by the leading celebrities and fashion designers to expand the wearing of jeans beyond their classic provenance as workwear and casual bottoms.  In fact, denim has grown to almost become acceptable in formal situations.  We say ‘almost’ because there is still a line that separates business and formal attire from more casual attire, and however much jeans have risen from their lowly origins, they simply are not meant to be worn as truly refined attire.  Denim is too rugged and rough a fabric to pass muster in the unavoidably genteel setting of a formal dinner party or dress affair.  However, the formalization of jeans does mean they have become an excellent option for evening occasions that are less dressy- occasions such as a first date, a house party, or parents’ night at your child’s school.

If you’re going to wear jeans as part of an evening ensemble, the first rule is to keep your jeans dark.  Jeans in a dark blue wash, or even jeans colored black, are the best option after sunset, as their coloring fits the night well.  Additionally, you should look for jeans in a close, but not skinny, fit.  You will want a pair of jeans that flatters your legs without squeezing them, and below the knee they should either gently taper or fall straight to the hem.  You may wish to invest in high-quality denim as well, something from one of the ancient selvedge mills in Japan or the United States.  Not only will the denim hold its color longer, it will be easier to the touch, more fitting a dressed-up setting.

Wearing high-quality jeans in the evening should be an occasion for carefully calculated ‘smart casual’ dressing.  You can get away with a sport coat in a dark color, perhaps also in a large pattern like windowpane plaid; failing that, a navy blazer works just as well.  You might wear a necktie, though it may make your other pieces clash too much with your jeans.  Opt for a shirt with a button-down collar, such as an oxford, perhaps in a solid color such as white or light blue.  On your feet, dressing up jeans is the perfect occasion to wear monkstrap shoes, as they too straddle the line between casual and formal attire.  Dressing up jeans in the evening is a matter of control- you want to go far, but not too far, in appearing elegant.

Color Study: Orange

Today we’ll look at the color orange, a worthy addition to any FashionMR’s wardrobe, particularly in this time of year.

Orange is a warm color, but not a hot one.  It is the color of the rising and the setting sun, but not the sun at noon.  It doesn’t make us wince away in its brilliance as yellow does; rather, orange is an inviting warmth, drawing us closer, making us slow down and bask in the comforting heat.  Orange lacks the immediacy of red.  It is a complex color, a considerate color, requiring more study than its other warm shades.  Yet orange is still bright, and still sturdy.  Its harmony with the falling leaves makes it suited for the outdoors, giving it a rustic, sporting aesthetic.  Anyone who has hunted quail will connect orange with the reflective vests used to identify hunters in the field.  Like them, a FashionMR who wears orange will be noticed without fail, and the scrutiny he will endure means the piece he chooses must be able to stand up to careful examination.

Orange is not a color that should dominate a wardrobe.  It is so sturdy and bright that a single item of it in an ensemble is enough to capture attention.  We suggest picking a piece that you feel comfortable showing off.  A sweater is an easy choice: wear an orange sweater under your navy blazer with brown pants for an ideal Autumn wardrobe.  It will make you appear warm and confident in the cold days to come.  On the other hand, you can go the Ivy League route and wear orange trousers.  Pair them with a gray tweed sport coat and a white shirt and you’ll be the toast of any party.  If you feel uncomfortable sporting orange in such a broad fashion, you can even wear something simpler.  An orange necktie will look good, particularly with blue, its complimentary color.  Hurry, though- Fall will be over before you know it.