Tag Archives: Digital

Chanel and Farfetch team up for digital push

French label Chanel has taken a minority stake in the London-based online retailer Farfetch, the company announced on Monday, as part of a tie to develop digital services on their website like chats to connect the label’s clients with store assistants.

Luxury companies worldwide have all been trying to expand and extend their digital services to bring in younger clients. Chanel is the only company that hadn’t made a big push to shopping online by deciding not to pursue more web sales.

The deal between Farfetch and Chanel does not include Chanel selling its clothes on Farfetch’s website but rather working together to create digital services linked to customer service.

“This is about how to enrich our relationship with our customers,” Pavlovsky told Reuters, adding that Chanel was not trying to monitor the clients but rather offering to give more tailor-made assistance to those who wanted it.

“The challenge for our luxury industry is that our clients are used to ultra-personalized experiences,” Farfetch’s Portuguese founder and Chief Executive Jose Neves said. “When you walk into a store, people don’t know you.”

Title to replace Men’s FASHION magazine

Saint Joseph Communications, Media Group in Toronto has recently launched their new magazine, Title. Title is set to replace Men’s FASHION magazine this coming November where it’s first official issue will come out. The new Canadian based magazine is set to focus on men who are educated, affluent and creative, who also are between the ages of 28 to 50. The magazine plans to write about men’s style and fashion and is going to publish across all platforms from print to digital.

When asked about the purpose of Title, Editor in chief, Greg Hudson says, “it’s hard to define exactly what it means to be a man today. And so, reaching men can be tough. Our objective is to create a voice for Title that readers relate to. That voice is one that’s smart, funny, addictive and, uncannily similar to their own”. Title in a sense will offer readers an in-depth look at men’s fashion with engaging, relatable, and credible content.

Jacqueline Loch, vice president of Women’s Brand at Saint Joseph Communication, had released a statement about Title. she says, “We strategically designed the Title brand to feature high-quality multi-platform content that will resonate with our readers. Like our strategy with FASHION, Title will also focus on innovations in technology and editorial integrations to provide quality content that delivers for our advertising partners and engages audiences across all our platforms”.

The cover for the first ever Title magazine will showcase one of the most fashionable RnB artist, Miguel. The inaugural issue will feature interviews with the likes of Mad Men’s Matthew Weiner and writer Sean Avery. It is also said that in the Winter 2018 issue there will be a seasonal style shoot shot by, world-renowned photographer Matt Barnes.

Title is set to publish three issues each year for Fall, Winter, and Spring respectively. The first print edition of Title is planned to launch alongside with the Winter 2018 issue of FASHION. The Title webpage is currently up (http://thetitlemag.com) that displays this short excerpt, “Welcome to Title. For men who like reading magazines aimed at men. Come back for the hottest takes on style, culture, sports and all the clickable cool stuff. No offense to your dog (who is great, by the way), but we’re basically going to be your new best friend.”

The Title webpage will begin uploading digital content starting November 14, 2017. Loch says, “the launch of Title is part of our ongoing strategic plan to position our media brands as the most competitive in the market and to target the luxury consumer”. Beginning with the Winter 2018 issue, Title will be mailed to some select subscribers of FASHION, Toronto Life, across Canada. Title will also be available at certain Shopper Drug Marts bundled with FASHION. As we wait for the first issue of Title to be released you can keep up to date with news and announcements at their other social media platforms. Facebook (facebook.com/thetitlemag), Twitter (@thetitlemag), and Instagram (@thetitlemag).