Dolce & Gabbana has managed to make human runway models a boring trend by replacing them with technology on the runway.
When the show started at the D&G Fall-Winter Men’s Fashion Show in Milan, a horde of drones carrying handbags glided down the catwalk. The drones were accompanied on the side by people who wore white lab coats.
Attendees during the show were asked to turn off the Wi-Fi on their phones, including personal hotspots.
“A comically impossible task for a room full of influencers made famous by the Internet, all of whom speak different languages,” according to The Cut’s Emilia Petrarca, who attended the weekend show.
G&D was not the only brand to add high-tech technology to the mix. Alessandro Michele unveiled his own Gucci Cyborg. His show included small dragons and models carrying 3D-printed versions of their own heads.
Dolce & Gabbana once again has decided to embrace the new models of the future on Saturday in Milan as many kin of famous Hollywood stars took the runway for the big brand.
The youngest son of RnB artist and entrepreneur P Diddy was joined by offspring from actors James Marsden, Daniel Day-Lewis, Pierce Brosnan and Jude Law. Both the sons of model Pamela Anderson joined as well, following in her footsteps.
All these figures were the face for Dolce & Gabbana’s new approach to the millennials at the Fall/Winter 2018 showcase.
Diddy’s 19-year-old son, Christian, made his debut for D&G in June last year and has been in two more shows since.
Gabriel can thank his father, Daniel Day-Lewis, for his good looks that have given him a name in the fashion world. He shares the Oscar-winning actor’s bold eyebrows and good bone structure, but he distances himself from his father with his collection of tattoos that could barely be seen from underneath the sleeves of a jacket.
Pamela Anderson’s kids have both made names for themselves in the fashion world, making their mother proud. Dylan, 20, is already the face of fashion brand Saint Laurent, while Brandon, 21, has previous experience working with Dolce & Gabbana.
Paris Brosnan, 16, is an established actor who signed to Next Models and is the youngest son to James Bond after Pierce.
Italian brand Dolce & Gabbana put on an extravagant cat walk show on Saturday with a regal-inspired men’s range, and it even featured some high-profile names from social media.
The show, titled “King’s Angels,” featured tailored suits and patterned lapels with gold embroidery and happened underneath a huge crown.
The Italian powerhouse has turned to millennials as their target market and used a number of promising names to show off its latest collection at Milan Men’s Fashion Week.
Internet icons like Kevin Chaplin, grandson of Charlie; Dylan Jagger Lee, son of Pamela Anderson and drummer Tommy Lee; Paris Brosnan, son of actor Pierce; and Christian Combs, son of P. Diddy, were all on the catwalk.
They were also joined by Neel Visser, who has 2.7 million Instagram followers, Vine star Cameron Dallas and musician Austin Mahone.
The Italian designer Giorgio Armani, 83, already showed off a collection for his Emporio Armani streetwear brand with a full unisex show.
Christian Combs, son of Sean “Diddy” Combs, landed the deal to become the newest face of Dolce & Gabbana’s spring/summer 2018 ad campaign. The campaign was shot by photographers Luca and Alessandro Morelli. The campaign is set to be an Italian holiday themed shoot, which is targeted towards millennials.
Christian, aside from making music, first became affiliated with the fashion company when he walked for their menswear line last summer, and he did so again last fall. Christian released a song called “Feeling Savage” in December and is expected to be back in Milan next week for men’s fashion week.