Tag Archives: Etudes

French fashion label rallies support for press freedom from Trump

Paris fashion stood up for press freedom Saturday with two brands teaming up with the New York Times to show their concern for Trump’s attacks on the media.

Japanese brand Sacai and French house Etudes used slogans from the newpaper’s “The Truth is Hard” and posted them on their clothes in their men’s winter collections.

Sacai designer Chitose Abe included all 19 lines of the declaration, posted by the Times last February to defend itself and other papers from the attacks by the U.S. president, on the back of T-shirts and hoodies. She herself wore a black one with the Tims logo and the line, “Truth. It’s more important now than ever.”

Abe told the Agence France-Presse that the stance was not political, “but I do think what the New York Times said is right and that’s why I wanted to collaborate and support them.”

“It is also about the importance of tolerance and accepting everyone… and about goodness,” she added.

Etudes used the New York Times’ logo on scarves among other collaborations with the newspaper.

Both designers Jeremy Egry and Aurelien Arbet told AFP that they did not “want to send a political message but obviously we want to support freedom of expression.”