After Ralph Lauren finished its job as the official outfitter for Team USA at the Olympics, the company was left to wonder what was next.
Ralph Lauren went to a retreat in Montego Bay to look for inspiration for his spring and summer collections for both men and women.
What came from it was spectacular. The show was filled with barefoot models, looks that screamed beachy feels, and a lot of the classics from Ralph Lauren. The clothes included the yellows and greens of the island country’s flag and pennants, along with spots of red and blue in bold, graphic designs. There were even yachts on wide ties and practically everywhere else.
“Everyone wishes for a magical place where they can step out of time into the beauty of nature,” Lauren said in a press release. “For Spring 2018, I wanted to share the mood, the light, the blue and white freshness of my retreat in Jamaica. My collections for women and men conjure up the carefree, sophisticated style of this special experience—exuberant, luxurious, timeless!”
The clothes reflected the words spoken by Ralph Lauren. It was shown in the cotton and silks, stripes and tie dye. There were leather shorts and jackets that were meant for an afternoon deckside of a tropical downpour. The predictable whites even looked fitting for any occasion.