Tag Archives: Hugo Boss

Hugo Boss is redefining suits

Last February, Hugo Boss held its first ever menswear show since 2008. This is a sign that the label, which is mostly known for its suits, is looking for a way to redefine the brand in the menswear section. Hugo Boss will now be a regular during fashion weeks.

The brand’s move also hints at the change menswear as a whole has undergone over the past years. The change is that most millennials are not wearing suit as much as the eras before them. They opt for a more casual look everyday with khakis at work.

With the current men staying away from most suits, menswear brands have had to come up with clever strategies to stay on top of the fashion world, and no other brand has done a better job so far than Ingo Wilts’ new Hugo Boss. Wilts was in Dubai last month for the reopening of the Hugo Boss store at Mall of the Emirates. He spent some time talking to Khaleej Times in a brief interview. Here are the key takeaways:

How has Hugo Boss managed to stay on top of its fashion game for so long?

Wilts: We are known worldwide for our tailoring DNA and the suit is our key product. Hence, we are constantly working on the development, redefining and modernising our products to offer timeless modern pieces to fulfill our customer’s needs. With our fashion show collections, we additionally show our more fashion-forward fashion expertise.

Hugo Boss is all about the suit, but perhaps the modern man is not wearing the suit as much as he used to. How has this affected your label?

Wilts: Boss is about more than the perfect suit. We’ve immersed ourselves to taking a new approach to design, with a more fashion-forward result to fulfill customer needs. The suit will always remain a key product for us, but it is cut and styled in a modern way. Along with the suit, our product range also includes sophisticated casual looks that can easily be combined with our business and evening wear to provide solutions for all wearing occasions.

How have you reinvented the suit to make it fit into the workplace of now?

Wilts: We see a general trend towards athleisure and have also adapted the Boss codes of tailoring and fine quality to a very relaxed way in many pieces of our collections. Suiting has never been so relaxed with oversized or double breasted suits styled with sneakers and a cashmere sweater instead of a shirt and tie.

Kors Planning $1 Billion Men’s Brand

via fashiontimes.com
via fashiontimes.com

CEO and Chairman of Michael Kors Holdings Ltd, John Idol, previously mentioned to WWD, that he would be expanding on to the menswear aspect and he indeed is following up with his words. A report in seekingalpha.com, earlier this year mentions that Michael Kors Holdings is growing fast into a global luxury lifestyle brand. The woman’s line is indeed affordable, but at the same side grants a high end casual approach. The shift towards menswear was inevitable.

Carried in over 450 stores in 35 different countries, big things are happening for Michael Kors. With the new global menswear president being Mark Brashear, former Hugo Boss Americas CEO, 2015 shall be a promising year for Kors.

Plans for a $1 billion dollar goal with the welcoming of the new CEO. The line shall include watches, apparel and other leather goods to be on the look out for. Have you noticed the popular iPad cases? Although, Michael Kors is adored by many woman, will Kors dominate the Menswear industry?

 

 

Macy’s Trending for Spring/Summer 2014

The newest fashion trends for the spring and summer are bright colors, and relaxing styles. Colored loafers are back in season, so are casual oxfords and boat shoes. These new styles show an image of cool and casual because now the code of “dressed to impress” consists of shorts and a seersucker blazer. Also new light materials are being shown off to give breathability to your everyday clothing by featuring very light and airy fabrics with colors and patterns you would see on a holiday trip to the Hamptons, Miami, or Italy. There is absolutely nothing missing from these styles to back up your globe-trotting and high end lifestyle, except for maybe a beautiful female by your side. But that might be an option that will come later, after the clothes are worn and observed.

Trending now are the brighter pastel colored shorts, polo’s and blazers with a weekend casual vibe. The top designers who are already showing off their casual spring and summer collections are Hugo Boss, Ralph Lauren, Tommy Hilfiger, Lacoste, Tallia, and Nautica. Each has its own style, however the most uniquely designed piece is the Hugo Boss blazer with zipper shoulder sleeves which can be taken off and made into a vest. So with Hugo Boss, whether it’s chilly or hot the same blazer can be used and worn in a multitude of ways. Casual formal with the full blazer, rocker-hip with the sleeves unzipped to form a vest, or just with a t-shirt in both scenarios. Spring is in the air and summer is coming. Bright cool colors and fabrics are going to be all over the streets soon, so why not get your jump on the seasons fashion now? Don’t be a follower, be the trendsetter this season!