Tag Archives: meme

So Trendy Men’s Shoes Are Memes Now?

When many people think of a meme you’ll usually think of some kind of online trend or joke that becomes adopted by multiple different subcultures and is used in their own way to portray their own joke or message. Overtime with the internet becoming more and more accessible to people of all ages and backgrounds memes today has become somewhat of this watered down joke that dies out within almost a month of its relevance. Memes often go to die in a few places whether it’s the Yodel kid appearing on the Ellen show or your mother or father oversaturating their Facebook page with memes they really don’t understand. Now apparently there is a new category of a meme within the menswear community, this meme just consists of wearing a shoe that is considered by most within the world of fashion as trendy. It doesn’t just consist of shoes through a few garments also fall into this category according to popular menswear subreddits and online blogs. With the use of the word meme to describe certain garments and products it just raises the argument are trends just memes within the world of fashion?

With certain shoes being regarded as memes today for menswear communities it opens the discussion as to how these shoes achieved their meme status. Most of these shoes are just menswear staples that any man should have in their closet as opposed to something of a meme that comes and goes. You have classic men’s shoes like the Adidas Stan Smith being referred to as the ‘Meme’ Smiths and Clark’s Desert Boots being thrust into this category of a meme as if they are loud out there shoes that will not be relevant in a few months. These are shoes that have been around for many years and may have recently become a little more popular than they were maybe 20 years ago but that is no reason to classify the shoes as memes. Sometimes when a shoe or garment isn’t as popular and widespread but it is a quality product that can apply to many different peoples wardrobes all it needs is that reintroduction into the mainstream in order to boost its popularity and make many realize that this is something they need in their closet. Now, this doesn’t mean meme to me even though it has gained popularity because the Stan Smith is something every man needs in their wardrobe which is a white leather sneaker and the Desert Boot falls into the same exact category of something every man can use to sophisticate any outfit without doing too much. This may scream meme too many online menswear communities but these are simply just efforts by the average man to make more fashion conscious decisions when it comes to their footwear and to overall become introduced to fashion as a whole, which is a good thing.

With all this recent change of popular shoes achieving this new found ‘meme-dom’ it raises the argument is there an equivalent within women’s fashion? Women’s fashion is mostly regarded as being centered around developing somewhat of a personal style not relying on a few key items within their closet to achieve their ‘unique’ look. I personally disagree with this and if you are going to talk about menswear having its own memes womenswear definitely has its own memes. From riding boots, the white Converse Chuck Taylor and the ever so hated ‘spartan’ sandal women’s footwear definitely has its own memes just the online discussion isn’t as great, but they are there. That doesn’t mean those are memes either these are just products that a lot of women purchase because they are popular and reliable for them. I don’t think online communities should be describing different shoes as memes but you can’t stop the discussion from happening and you can’t stop more and more men from buying these shoes, so the discussion on what is and is not a meme within menswear will continue.

Fashion Nova Men’s Collection Disappoints

In an ever-growing competitive fashion market, it is easy for companies to be left behind if they do not provide consumers with an inspiring or desirable look. Particularly in men’s fashion, it becomes easy for companies to get lazy and complacent. Fashion Nova is the latest company to fall victim to this shortcoming, as consumers and fashion experts alike were left underwhelmed with their latest men’s collection.

With a generally more limited frame-of-work than women’s fashion, men’s fashion designers often have to go above and beyond to ensure that they do not blend in with other generic types of menswear. Fashion Nova is known for their women’s clothing filled with crazy patterns and two-piece sets. Their male audience also wanted the Nova collection to be a complimentary reflection of their female counterparts—with extravagant patterns du jour. Instead of catering to the wants of the guys that support them, they went in an entirely different direction and released a relatively basic, and perhaps cringy, collection of menswear.

Twitter users took problem with two particular T-shirts with “Meme Lord” and “Tag me in memes so I know it’s real,” imprinted on the front. Instead of providing the audience with unique and trendy patterns, Nova decided to release shirts that could have been made by a seventh-grader with a home printer.

While the line obviously had some decent and wearable articles of clothing, the line as a whole left a lot to be desired. Considering Fashion Nova hyped up the line in advance, it was fair for their fans to have high expectations. High expectations can lead to severe disappointment when the company fails to reach the mark. Fashion Nova built its name creating edgy, interesting pieces for women, so it was a let-down for most that expected the company to do something similar with their men’s clothing.

In a market saturated by a plethora of companies chasing the same look, it appears as though the latest Nova Fashion Men’s collection will be lost in the crowd. Though a few laughs were to be had from the ridiculously childish set of tees about memes, the collection as a whole does not seem to bring anything new or worthwhile to the table. Several pieces can be seen as complete rip-offs from other companies, such as the belt that steals Off-White’s style, color and pattern.

A lack of creativity like this annoyed, or at least disappointed, an audience that expected so much more. The styles that have been released by Fashion Nova, excluding the direct rip-offs of several streetwear brands, are comparable to those sold at stores like H&M, Forever 21, and Rue21. Unlike Fashion Nova, however, these companies already have a solid male audience already in place and shoppers know what to expect from them. Another drawback is that Fashion Nova has a bit higher price point than any of these stores, but not nearly as bad as brands like Off-White and A Bathing Ape.

Consumers have every right to be critical of an underwhelming release from a company they expected much more out of. This is not to say that the whole collection is garbage, however. Joggers, jackets and jeans are hard to butcher, so Fashion Nova does deserve credit where it’s due. It also makes sense for customers to buy similar styles to the big name brands at a lower price. The fact that some of the styles seem childish and many others bring absolutely nothing new or noteworthy to the table is what angers consumers the most.

The collection does have its positives, but the market is already filled with so many similar styles that it’s becoming hard to tell who even makes what anymore. Eventually, as style moves on and the trends change, many companies, like Fashion Nova, will be left out if they do not offer something different from the others. At the very least, a focus on quality and low pricing would help to boost their support if they choose not to innovate new or unique styles.