Typically, only athletic brands try their hand at the unusual shoe layout. A flexible knit body attached to a basic sole creates the new sock sneakers. But as of lately many luxury companies have tried to create their own style of the shoe, trying to sell it to the more fashionable side of the spectrum, but none have been as successful as Balenciaga has with their new Speed Trainers.
Balenciaga’s Speed Trainers have recently have been on the market for some time now and it’s been a surprise by how well they have done, considering it is basically a sock glued onto a sole. Speed Trainers have taken the fashion scene by storm with the model hitting it big since it was released. Speed Trainers are available in a number of different versions and cost roughly between $595 to $695.
The Speed Trainers are in a completely different era compared to their more traditional styled shoes such as the Triple S sneaker. But the sneakers weren’t the only stop for Balenciaga. They recently also released booties and pumps with the sock-like frame which retail around $995.
The fashion trend has become so popular that most fashion chains have adapted the shoe into their own collections. Brands like Zara and Free People have their own take on the shoe sneakers and have them for considerably less. Even Dior has challenged the Speed Trainers with their own revamped sock like sneaker. The B21 sneaker by Dior looks relatively similar to Balenciaga’s take and cost just as much.
Although no luxury label is selling as hot as Balenciaga is with their speed trainers. Speed Trainers are so high in demand that they are virtually sold out everywhere and continue to do so with every restock. You would be considered lucky to even get a knockoff pair of Speed Trainers. Speed Trainers are now available in multiple styles such as: triple black, turquoise, white, prune, and even an IKEA version.
The bizarre shoes have been seen on the feet of celebrities such as Kylie Jenner and Hailey Baldwin. Even rappers like Future have been caught wearing the comfortable shoes. The booties and pump versions have also been seen on the feet of Kourtney Kardashian and Rihanna. As unconventional as they look it seems like everyone, even the A-list celebrities, have taken a liking in the shoes.
“It’s undeniable how comfortable they are”, says Brian Trunzo, senior menswear editor at WSGN. But not everyone has taken a liking in the shoes. Kicks on Fire wrote, “I may not know fashion, but I do know I would not rock these regardless of who or what brand made them”. Even so, it seems like not being for the new fashion trend isn’t the popular opinion amongst consumers seeing how every brand has dipped into the strange shoe market.
Balenciaga has taken a page straight out of brands such as Nike and Adidas, who have been working with this style of shoe for ages. Nike has been experimenting with this dating back as far as 1979 with their Bermuda shoe. Adidas arguably has been on top with their fly knit technology with the likes of their shoes such as NMD, Tubular, and even the one of the most popular shoes Yeezy 350.
In recent studies, Edited has found that the market for Sock-like sneakers has increased by more than 220% among luxury labels and has only been a 20% of discounts on 5% of new arrivals indicating that there will be plenty of time for full price sales.
For more information and looks of the shoe visit, http://balenciaga.com. Keep a look out for the bizarre shoes. There certainly isn’t any indication for the trend to die down anytime soon.