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Walmart stuns with new private fashion brands

Walmart has now made a massive shift to push towards online apparel to compete with Amazon. Walmart is betting on four new private fashion brands to push them to the front.

“Seeking higher margins via higher-priced goods, Walmart is looking to woo more affluent shoppers who buy technology and groceries at the chain but would typically walk past its fashion and beauty aisles,” Preston Bottomy, general manager of prestige beauty, said.

The brands launching for Walmart are Time and Tru for women, plus size label Terra & Sky, Wonder Nation for kids and also the relaunch of George, a brand exclusively for men.

Walmart, in the past, has struggled to find a good fashion niche in apparel beyond basic tee’s. As Amazon continues to spread in all categories, Walmart has started becoming more and more vulnerable to the online giant, as their competitor constantly betters price and convenience.

According to Matthew Kaness, the new executive in residence and vice president of Walmart US e-commerce, the retail brand is taking a more curated approach to enhancing its product mix across all categories.

Coast FIFO miner creates his own men’s gym wear brand

One coal miner was told he would no longer have a steady income of 17 years in less than 3 years. Craig Holzigal was faced with the challenge of looking for a new career, but  he and his brother, Matt Holzigal, suddenly had a bright idea that they hope will become successful as their sole focus.

The duo created Smashing Fibres, a men’s gym and streetwear apparel label, which will be soon launch on Jan. 5th, three years after Craig Holzigal received the unfortunate news. Holzigal commented:

“It was a big, big shock and I still have moments where I struggle to fathom (what happened). I was there for 17 years, not just 2, so it wasn’t an easy transition. Going from a secure income that you know will stop is hard. But going down this road is exciting.”

The duo considered several business ideas before they decided to settle on a clothing brand, which they say can fill a void in the market. The past 12 months the brothers have consistently been designing, planning, testing and setting up their business.

“We’d always spoken about doing something together for years, we just didn’t know what,” Matt said.

“And we ended up doing research without knowing it. We’d look at what males were wearing in the gym and it was either high-vis stuff straight from work or not knowing what to wear.

“The women’s range is massive, but males all over the shop,” he said.

The name of their brand is rooted in their youth when they would say, “let’s go smash some fibres,” which is equivalent to saying let’s hit the gym or pump some iron.

“We were very picky with how we wanted the product to feel and we sent a fair few products back,” Matt said.

Now seven products including tees, singlets and shorts will be available to the public on Jan. 5, and the brothers say the products are easily worn in the gym or even on a casual day going to a coffee shop.

“It gives guys a versatile product that will last. It is a nice clean design that you could throw on with a pair of jeans and wear to the pub,” according to Matt.

Men’s fashion in 2018 could get a boost with lustrous details and more sports clothing

With menswear not twisting and turning as much as womenswear, men tend to buy more expensive clothes but less often. For Spring/Summer 2018 there seems to be a couple of new tweaks men can make to their style to add more modernity to their standard pieces.

There are a couple of things that can happen such as going towards soft shell, retro styling, rich pickings, or going sports direct.

For a soft shell look, big brands like Ermenegildo Zegna and Berluti are bringing in airy, lightweight, float-from-the-body jackets and trousers that are very soft fitting. This look can be made up from very simple items like a soft-shoulder blazer with a T-shirt.

Gucci for some time has been producing lavish, high-quality 1970s fashion pieces. Next season is set to include some stylings that Elton John would wear back in the day, and to add to things a host of more brands has been opting to make nostalgic clothing. This year especially, 1950s-style Elvis Presley Hawaiian shirts have been seen constantly on the catwalks of Louis Vuitton, while bowling shirts were also being sprinkled along Prada catwalks. 1980s American gigolo-style long blazers even made a guest appearance on Dries Van Noten.

The past couple of seasons the men’s collections have been pumping out items with discrete lustrous details, brands such as Bottega Veneta has brought back silks for men, while Dolce & Gabbana have also added bullion and heavy-duty hardware sweaters to their collections.

High-tech mountaineering attire has been spotted a lot recently at Parisian label Lanvin with cagoules coming with toggles, zips and cords. Jogging trousers have appeared at Berluti coming with a great sense of elastic, next year can be filled with even more heavily sports related clothes.

Corey Moran named head of industry, fashion and luxury for Google

Google has officially named Corey Moran as head of industry, fashion and luxury. Moran will oversee Google’s interactions with the fashion and luxury sector, working on brand activations, partnerships, and utilizing data to get the most out of brands and consumers.

This position, which Google has for every sector, serves as the go-to contact for each of the industries.

“The way we position it here at Google is that its sort of like the publisher of a magazine or the GM of an online brand,” Moran said. “We want to be the first phone call a brand makes when they are faced with either a challenge or an opportunity. Our charge is to be the front line for any of their needs when it comes to Google products or services,” he continued.

Moran has been an account executive for Google since 2016. Before that position, he was working for Coty Inc., as a senior director of U.S. marketing for the beauty company’s fragrance portfolio.

“Google has never been more committed to the fashion industry in my time here or my time when I was on the other side of the business working with Google as a partner,” Moran said.

Moran cited Google’s latest fashion week efforts, where the tech company had tried to target users who searched any content similarly relating to fashion week with news and information, another example Moran cited was Google’s partnership with the costume institute. The partnership combined virtual reality with fashion history for users to enjoy.

As the ecosystem grows, so does the sheer amount of data that we have to inform our decisions,” he said. “Having tools and resources to mine for insights and provide actions is key to building for the future. Many tools are already available and many more will follow.”