Tag Archives: Nike

Nike Premiers a New Colorway of its Mashup Sneaker the Forceposite

Nike has tried many mash-ups of its classic sneakers in the past that just left people confused as to why Nike would come out with a product that no one was asking for. From the any of the fusion Jordans to taking the Air Max 95 and combining it with the Roger Federer Air Zoom Vapor, many of these mashups simply just leave sneaker-heads saying why Nike? This time around Nike is unveiling a new colorway of the loved and hated Nike mash up the Forceposite. This mashup of the classic Air Force One and Penny Hardaway’s Foamposite is coming out in a colorway that might change the way people look at the Forceposite. By taking one of the classic Foamposite colorways, ‘Metallic Red’ this Nike is reaching out to the true Foamposite heads and giving them something to move into a different silhouette. Nike has dropped multiple Forceposites in the past and many of the colorways and silhouettes have flopped, but these might be the Forceposite that gives the mash-up sneaker a better reputation and separates itself from the pack.

The Nike Air Force One is in the middle of a little bit of a resurgence for Nike at the moment. Over about the last year, you can see Nike Air Force Ones on the feet of celebrities and influencers all over the world for a few reasons. After rolling out 3 different iterations of the shoe with Virgil Abloh’s Off-White Nike came through and gave the people what they wanted with more Air Force One collaborations. From a collaboration paying homage to a very sought after Roc-A-Fella records, a collab with Just Don’s very creator and head designer Don C, and lastly probably the most hyped of all the full canvas upper Air Force One that featured detachable swooshes and lace covers that they worked with rapper Travis Scott on. Nike and its signature Air Force One was approaching the pinnacle of what made the sneaker so popular in the first place. The Air Force One is so great for its simplicity, its classic silhouette that can go with anything, and that it appeals to so many different lifestyles and cultures.

Nike’s Foamposite, unlike the Air Force One, is in somewhat of a downward spiral at the moment. Although the shoe will always be a cult classic Nike model and it has developed a following of its own, the masses aren’t asking for the heavy, clunky Penny Hardaway model these days. After a resurgence in 2012 due to the highly anticipated release of the Nike Foamposite Galaxy that had people not only paying prices in the thousands for the shoe but people even trading their cars for the shoe. Nike was riding high with the Foamposite at that time dropping a plethora of colorways from some of the originals like the metallic reds, pine greens, and the royals to new really out there colorways like the weatherman and the thermals. One problem Nike was over saturating the market with Foamposites and they began to sit on shelves in sneaker stores all over the country and eventually find their way to the Nike outlets going for way below retail.

Nike is hoping with this most recent mash-up of two of its classic models to be able to pull in the fanatics in each crowd. Mashing up the Air Force One and Foamposite in a colorway that will actually be able to demand attention from sneaker aficionados might actually make this shoe a sleeper of the summer and at a retail price of 180 dollars, it meets right in the middle of the price of two of Nike’s most popular models.

Nike Air Monarch is a fashion sneaker now

John Elliot just designed one of the best fashion sneakers with the newly revamped Nike Air Monarch for his Fall-Winter 2018 show.

The Air Monarch is so entwined with the dad look that many believed it couldn’t cross into the fashion world, but the shoe quickly proved those nonbelievers wrong. The shoe has already been seen on the feet of OKC Thunder basketball player Russell Westbrook.

The show appeals to the masses with its unconventional oversize shape and mundane colorway. The shoe debuted at John Elliott’s Fall-Winter 2018 runway show while adding three new colorways.

The difference between the new Monarchs and the old version is in the details. The most notable detail for the new design is the smaller swoosh, allowing the colorway to take up all the attention. The “Air” logo is gone from the back, and the midsole shape is designed just a tad differently.

The shoes have yet to be announced to have gone on sale but will most likely make a splash in the current market of ugly sneakers.

“Less Is More” – Athletic Apparel

Whether you heard it here first or on the news, it was bound to come out. The athletic apparel industry has thousands of companies around the globe that sell thousands of products. There is a new one out there though worth mentioning: Ten Thousand.

“Nothing more than everything you need” is the company’s motto. They only sell two “essential” products: Foundation Shirt and Foundation Shorts. The shirt comes in black, grey, or navy while the shorts only come in black.

The shirt is made from a “custom integration of merino wool and synthetic fibers.” It is meant to be as flexible as the wearer may need. It is moisture-wicking and the company claims that it blocks odors. I’m not sure about you, but I personally will be waiting for the reviews about that. I have a “desire” , need for the odor blocking shirt to say the least.

The foundation shorts are made of “next generation fabrics,” and there is even an option for a built-in liner, which offers more comfort and convenience. The best part about the shorts is that there are side pockets that are zippered! It is hard to come by a pair of athletic shorts that are fashionable, trendy, and possess pockets, let alone zippered ones.

This company is quite unique not only in the two products they developed but also in what they do and want their consumers to take part in. They have opened up their product development process to not just the investors, but to everyone. They plan to share every new sketch, concept and idea right on their website. Ten Thousand is simply asking that in return the consumer gives the company their honest feedback along the way. Their company has set a goal to “create the best performance apparel possible, tailored to real training needs.”

Will they be able to take on the big companies like Adidas group or Nike? Only time will tell. How long they will take consumer feedback is another question. Until then though, I will personally be giving my feedback and watching this company closely. They have the right ideas in their company mission statement. As a potential consumer, I hope that concept stays.

Foundation Shorts, $48 - $55. Available at tenthousand.cc
Foundation Shorts, $48 – $55. Available at tenthousand.cc
Foundation shirt, $45. Available at tenthousand.cc
Foundation shirt, $45. Available at tenthousand.cc

Image via tenthousand.cc

Sneakers vs Boat Shoes: The Pros and Cons

Comfort is always a must for the casually fashionable. Entering the summer months with global warming rearing its ugly head, one must adjust accordingly. Looking specifically at footwear for the summer, the fashionMR has a plethora of options. For the younger generation, the question begs: sneakers or boat shoes?

Walking around we peep the style of our peers and weigh who we are, along with how we want to be viewed. Am I a sneaker guy or am I a boat shoe guy? How comfortable do I want to be? How much do I sweat? All of these are relevant questions when picking the perfect pair of shoes for this summer.

Sneakers

First one must assess sneakers. Comfortable, yet sometimes brutally hot, sneakers can be the perfect accessory. For many sneaker-heads there has been a movement back to the retro. Very popular amongst younger markets has been Nike Air Max. Under the umbrella of Air Max, there has been a specific yearning for the Air Max 90’s, an undeniable classic. With an assortment of color combinations and a relatively low price point depending on the model (starting at $90) vintage Air Max have been, and continue to be a clutch, classic option. To supplement your summer sneaker, socks are a must, but not all socks were created equal.

When wearing sneakers, mid-calf socks are the way to go. No-show socks are another option, but many times when the elastic wears out or the size isn’t perfect, those no-shows slide down off your ankle and wrinkle in the shoe, creating wrinkle and ankle blisters. Ankle socks are not the look unless you’re going for that ‘classic’ old man with Asics running sneakers and a stained free tee shirt style. Since no one actually wants that look (some may be born with it), steer clear at all costs.

Another sneaker option that has carried weight this season is vans supplemented with mid calves. When looking at vans however, one should tend toward more muted color patterns, as that type of shoe should not be the eye-grabber of an outfit. The subtlety of Vans are their beauty, so getting multi-colored or tiger striped patterns is probably not a good idea.

The pros of sneakers boil down to these simple facts: they provide ample support for your feet when you want to go on a nice summer walk, socks will always be an acceptable complement to the shoe and there is a tremendous variety to choose from. The same does not apply for boat shoes.

Boat Shoes

Boat shoes are great. Arguably the best part of boat shoes is that you can dress them up or dress them down. Boat shoes are ideal for cocktail parties or barbecues; the country club or the beach; the city or the suburbs. Essentially, boat shoes are acceptable anywhere unlike sneakers.

There are certainly shortcomings to wearing boat shoes. The first and perhaps most prominent concern is foot sweat. On those sweltering city days when the sidewalk is hotter than the air, which in turn is hotter than your oven when slow-cooking beef brisket, your feet sweat more than a boat shoe can handle. Sticky and stinky in no time, the leather wears easily and frequently onto your foot, leaving leather stains in more places than one would care to mention.

Foot sweat is not the only concern with boat shoes; the leather boat shoes are made with sometimes cuts consumers’ feet, others say they do not provide enough support, and still other grumble that the laces constantly come undone.

One might ask “why not wear socks with boat shoes? That seems like an easy solution to all those complaints.” This is certainly valid, and some do rock this style, however, the look is not ideal. Sneakers, unlike boat shoes, were built to wear with socks, especially since their profile tends to go higher up on the foot. However, one should notice that the tongue of a boat shoe is abbreviated. This shortened tongue reveals much of the upper foot for the un-socked gentleman. In turn, with simply less shoe to attract attention, the sock tends to overpower the boat shoe, drawing attention away from the carefully selected shoe and toward your bland white socks.

Conclusion

The choice seems clear. If you find bare-foot-boat-shoes more comfortable, that’s all you since one pair can fit all your summer social needs. However, for those that prefer the casual sneaker, consider an additional investment in mid calf socks to avoid social and physical discomfort.

Via Marcus Tondo / Indigitalimages.com