Tag Archives: Polo

Luxury brands step up their game with custom clothes

In recent news, a handful of luxury brands have been adding a new tool to their clothing, which is allowing customers to personalize their recent purchases. Brands such as Polo Ralph Lauren, Tommy Hilfiger, Burberry, Gucci and Louis Vuitton are taking part in the new idea with more brands to follow in the near future.

At the new Polo store in London, they have a whole floor dedicated to customization involving items like embroidered patches and monogrammed blazers. Similar ideas are occurring at other luxury stores. At Tommy Hilfiger, shoppers can customize any item in the store. At Burberry, they make it possible to monogram a scarf. Gucci lets you apply designs to jackets. Louis Vuitton allows customers to initial luggage.

According to a research study done by Deloitte, one out of three consumers were interested in personalized products, and 71 percent of them were ready to pay a premium for the addition. Around 15 percent of the survey takers were willing to pay a 40 percent increase in price for such customization.

Tammy Smulders, global managing director of Havas LuxHub (the media group’s division dedicated to fashion, luxury and lifestyle business), commented on specialization:

“Luxury consumers are increasingly expecting products that feel special and distinctive to them, such as monogrammed iPhone cases from Chaos Fashion. Equally, brands are using technology and data to segment their customers and provide the right kinds of products, services and brand communication.”

Technology will continue to drive this trend, according to José Neves, founder and CEO of online retailer Farfetch:

“Customization will be the next revolution in luxury. We wanted to find a way of offering luxury and bespoke products to an audience that’s increasingly knowledgeable about style and quality.”

Deloitte’s research shows that the labels who don’t end up using such elements risk losing revenue and customer loyalty. “Brands are transforming how they interact with current and future customers to provide personalized brand experiences that make people feel special,” says Smulders.

Luxury brands are being forced to take notice of the number of consumers willing to spend extra money to customize clothes, and they must begin to explore the on-demand aspect of personalization.

Are Criquet Shirts for You?

founders

If you haven’t checked out Criquet Shirts, you’re missing out. Founders Billy Nachman and Hobson Brown started this brand after wearing collared shirts to an all-boys school growing up. This quickly became their signature style, yet after some time they had either lost their favorite polos or they had been worn out. After this sad occurrence, the duo decided that they wanted more control and began designing shirts by creating the combination of sustainable designs, being environmentally friendly, with the classic preppy look.

polos
$75 Available at Criquet Shirts

This brand now has great golf shirts and polo’s along with button downs and sweaters for great style year round. If you’re just looking for a casual day look, definitely try on of their Classic Pique Polo’s, available in a variety of colors. Their Players Shirts are also a great option for a day just hanging out with the guys playing poker. This style is slightly more casual than the classic polo.

sweaters
$85-$115 Available at Criquet Shirts

For a chilly fall day, check out their Cashmere Sweaters, which will keep you warm and stylish. Looking for a date night style? Don’t worry, they have button downs that come in short and long sleeves so you can look your best no matter the weather. Criquet also designs shirts for boys as well as hats and visors.

Love the polo style? Check out this brand and find your new favorite shirt today.

Images: Via Criquet Shirts

Macy’s Trending for Spring/Summer 2014

The newest fashion trends for the spring and summer are bright colors, and relaxing styles. Colored loafers are back in season, so are casual oxfords and boat shoes. These new styles show an image of cool and casual because now the code of “dressed to impress” consists of shorts and a seersucker blazer. Also new light materials are being shown off to give breathability to your everyday clothing by featuring very light and airy fabrics with colors and patterns you would see on a holiday trip to the Hamptons, Miami, or Italy. There is absolutely nothing missing from these styles to back up your globe-trotting and high end lifestyle, except for maybe a beautiful female by your side. But that might be an option that will come later, after the clothes are worn and observed.

Trending now are the brighter pastel colored shorts, polo’s and blazers with a weekend casual vibe. The top designers who are already showing off their casual spring and summer collections are Hugo Boss, Ralph Lauren, Tommy Hilfiger, Lacoste, Tallia, and Nautica. Each has its own style, however the most uniquely designed piece is the Hugo Boss blazer with zipper shoulder sleeves which can be taken off and made into a vest. So with Hugo Boss, whether it’s chilly or hot the same blazer can be used and worn in a multitude of ways. Casual formal with the full blazer, rocker-hip with the sleeves unzipped to form a vest, or just with a t-shirt in both scenarios. Spring is in the air and summer is coming. Bright cool colors and fabrics are going to be all over the streets soon, so why not get your jump on the seasons fashion now? Don’t be a follower, be the trendsetter this season!