After Ralph Lauren finished its job as the official outfitter for Team USA at the Olympics, the company was left to wonder what was next.
Ralph Lauren went to a retreat in Montego Bay to look for inspiration for his spring and summer collections for both men and women.
What came from it was spectacular. The show was filled with barefoot models, looks that screamed beachy feels, and a lot of the classics from Ralph Lauren. The clothes included the yellows and greens of the island country’s flag and pennants, along with spots of red and blue in bold, graphic designs. There were even yachts on wide ties and practically everywhere else.
“Everyone wishes for a magical place where they can step out of time into the beauty of nature,” Lauren said in a press release. “For Spring 2018, I wanted to share the mood, the light, the blue and white freshness of my retreat in Jamaica. My collections for women and men conjure up the carefree, sophisticated style of this special experience—exuberant, luxurious, timeless!”
The clothes reflected the words spoken by Ralph Lauren. It was shown in the cotton and silks, stripes and tie dye. There were leather shorts and jackets that were meant for an afternoon deckside of a tropical downpour. The predictable whites even looked fitting for any occasion.
Being the sponsor of the ball girls and boys at the U.S Open, Ralph Lauren found the perfect event to surround its latest invention, the Ralph Lauren Polo Tech shirts with biometric tracking capabilities with present/potential consumers and the media. The U.S. Open marked the debut of the Polo Tech “smartshirt,” a snug black nylon compression shirt, through some ball boys. None of the players will be wearing the shirt and the availability of the shirt in the market will not be present till next year. NCAA singles champion Marcos Giron stated that he would be wearing it during his practice sessions for the U.S. Open. In addition, Ralph Lauren launched a video for the latest piece with the ultimate futuristic fee. The price point of the “smart shirt” has not been released yet, but given the price of some relating tech inspired pieces the assumption between is $ 150 to $ 250.
The newest fashion trends for the spring and summer are bright colors, and relaxing styles. Colored loafers are back in season, so are casual oxfords and boat shoes. These new styles show an image of cool and casual because now the code of “dressed to impress” consists of shorts and a seersucker blazer. Also new light materials are being shown off to give breathability to your everyday clothing by featuring very light and airy fabrics with colors and patterns you would see on a holiday trip to the Hamptons, Miami, or Italy. There is absolutely nothing missing from these styles to back up your globe-trotting and high end lifestyle, except for maybe a beautiful female by your side. But that might be an option that will come later, after the clothes are worn and observed.
Trending now are the brighter pastel colored shorts, polo’s and blazers with a weekend casual vibe. The top designers who are already showing off their casual spring and summer collections are Hugo Boss, Ralph Lauren, Tommy Hilfiger, Lacoste, Tallia, and Nautica. Each has its own style, however the most uniquely designed piece is the Hugo Boss blazer with zipper shoulder sleeves which can be taken off and made into a vest. So with Hugo Boss, whether it’s chilly or hot the same blazer can be used and worn in a multitude of ways. Casual formal with the full blazer, rocker-hip with the sleeves unzipped to form a vest, or just with a t-shirt in both scenarios. Spring is in the air and summer is coming. Bright cool colors and fabrics are going to be all over the streets soon, so why not get your jump on the seasons fashion now? Don’t be a follower, be the trendsetter this season!
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