Tag Archives: Shop

Men’s suits company Indochino discovers how millennials like to buy suits

Showrooms, for the most part, have just been used for cars and appliances, but as of late have found a new product. On Monday, the Canadian-based online men’s clothing company Indochino has announced it will open its 19th showroom on December 14th at the Mall of America in Minnesota. Indochino has also said it will be doubling down on the concept with at least 18 more showrooms to be introduced in 2018 in cities like Austin, Nashville, and Atlanta with even more showrooms to open in Los Angeles and New York. Philadelphia as well already holds a couple of stores.

With e-commerce becoming increasingly embedded in physical stores, the showroom concept has gained a surprising amount of traction among the apparel industry. The showroom format, which has been used by big named men’s fashion brand Bonobos to eyewear from Warby Parker, shows how the suits are currently being sold, especially to the millennial age group. Indochino’s showrooms are operational by appointments only and instead of carrying inventory, they present around 100 different fabric panels and shirt samples. Mannequins in the stores showcase the top suits. The customers who enter the store then act as the designer who are assisted by a salesperson, also known as the Style Guide, who inputs the fabric and customizations.  Once the options and customizations have been selected, customers are then measured and the finished suits and shirts are shipped to their homes.

Along with more showrooms, Indochino chief executive officer Drew Green has addressed that the retailer company is cutting down their delivery times for an ordered suit from four weeks to three.

‘Showrooming’ is a great way to introduce an online-only brand to consumers,” said Christa Hart, senior managing director at FTI Consulting. “The downside is that it still has some of the negatives associated with online today. It lacks the immediate gratification we want from impulse purchases and may not be ‘quick’ enough for last-minute procrastinators.”

Green has said the showroom concept works the best because Indochino pays less rent and has less overhead, which reduces the costs for the customers as well. Most the suits start around $399.

“Showrooms actually require less space than a regular store, as we don’t hold any inventory,” Green said. “We have refined our approach to retail expansion over the past couple years, to the point that our showrooms are able to be self-sustaining, and can pay back in under a year.”

“Our showroom philosophy is to guide every customer from start to finish to help them achieve the perfect fit,” he said.

“The proliferation of the showrooming concept shows how retailers are adjusting to the new retail landscape,” said Jacob Cooper at MSC Retail, which handled the transaction to bring men’s fashion retailer Bonobos to 1519 Walnut Street. “Next-day shipping options allow retailers to save money on high-rent brick-and-mortar occupancy costs by shrinking their footprints.”

“Customers can then simply try a product, like apparel or electronics, without having to carry them around for the rest of the day,” he said. “Millennials want to be as efficient as possible, which means a `get-in, get-out’ attitude to shopping.”

Sterling Shepard and Stefon Diggs become NFL’s fashion Ambassadors

Fashion and football are rarely ever in the same conversation unless you are talking about Giants’ wide receiver Odell Beckham Jr. But with second-year wide receiver Sterling Shepard from the New York Giants and star wide receiver Stefon Diggs from the Minnesota Vikings now taking the roles as the NFL’s fashion ambassadors, fashion and football might be going hand in hand. Shepard and Diggs will be serving as the ambassadors throughout the 2017 season for the NFL’s Men Lifestyle Campaign.

Styling up my team’s gear for fall. #ad #nflfanstyle #giantspride

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“It’s awesome,” Shepard said. “You get to see the collaboration of style and the NFL coming together. I date a supermodel, so fashion is pretty big around me.”

Shepard and Diggs will be featured in print and digital assets throughout the season. Shepard will even have his own fashion trading cards designed by Panini America in support of the campaign.

The campaign is called “Inspired by Football, Defined by You” which is supposed to help those fans how to personalize NFL gear to their own specific individual style. The main objective of the campaign is to depict NFL players as not just athletes but fashion icons as well.

Stefon Diggs said, “I’m extremely excited. It’s a blessing to get this opportunity, just being a part of something special. I get to influence a lot of people and give people that confidence that you can rep your squad on Sundays, and you can wear it casually during the week. It’s just an everyday thing of wearing your team whenever you want to, and just having the confidence of wearing it. So, I’m pretty excited.”

Diggs and Shepard are arguably two of the most fashionable men in the league and while both being relatively new to the league still. Diggs especially has a reputation off the field for having a high fashion IQ and tends to have his own style which gains lots of followers. When asked about his fashion influence and being one of the more stylish players in the league he added, “It means a lot. As far as having individually, and bringing what you want to bring to the table – wearing what you want, wearing what makes you happy. Not really caring how everybody else feels about it. Sometimes it is outside the norm, not what somebody would typically do on their every day. It’s another way of expressing yourself.”

The collection is available online at http://Nflshop.com

I let em stare if they stare at us…

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New app ScreenShop aims to be the Shazam for fashion

Molly Hurwitz has co-created an app aimed at shoppers to help them look for the clothes they want. Hurwitz got the idea when she was going through Instagram for fashion inspiration but couldn’t quite find the pieces she saw in pictures and google wasn’t much help either.

The app is called ScreenShop which launched November seventh. It allows users to buy clothing and accessories they see on social media, online, or even on the streets by taking a photo or screenshot on their phone.

The user uploads a photo of the outfit they like onto the app. ScreenShop then identifies the items in the photo by using computer vision and then proceed to suggest similar clothing options that vary in price ranges from different brands. The shopper can then click on the item they want to buy from the brand’s website, all without having to leave the app.

What we built is the Shazam for fashion,” said fellow co-creator Jonathan Caras, what was referring to a popular app that tells you the name of a song that is currently playing.

Kim Kardashian West is an advisor for the ScreenShop app and has been with the company since the beginning. It is said she will be sharing information about the app on her social media pages, according to the company.

“[With Instagram] you’re limited to that specific item that people and brands are tagging, and it doesn’t solve the overall problem,” Hurwitz said.

Even with users being able to tag brands and items on their photos on Instagram, Hurwitz believed it didn’t fully solve the problem.

“I don’t want to spend $1,800 on a dress, but I do want the inspiration,” she said. “The idea [with ScreenShop] is to be able to take your inspiration from anywhere, from watching a movie or browsing online or a magazine.”

ScreenShop isn’t the only service offering help based on a visual search in fashion. Asos had their own version of a visual search earlier this year on its UK app, but with Asos, it only suggests products from its own website and not an overall search. ScreenShop has partnerships with over 450 retailers like Nordstrom, H&M, and Topshop. Screenshop’s catalog includes around 10 million items that vary from seasons. When customers do make a purchase through the app, ScreenShop gets a percentage.

The app is available for free on iOS and Android users can sign up to use the beta version.

Pop up shops taken to a new level

The fascination behind pop up shops is that one day they’re in a town near you, and then next they’re in a town miles away from you. The pop up shops force you to wait to shop as much as you can before its too late. But not many pop up shops will travel quite as much or look as good as Aether.

“The problem with pop-ups is that they often don’t look at all like the brand,” says Palmer West, co-founder of outerwear label Aether. “Racks in a box, no life, almost apologetically temporary. The customer doesn’t get the full picture or emotion of the brand.”

West, along with the other founder Jonah Smith, set out to fix the pop up shop dilemma. They got help from Parisian designer Theirry Gaugain to help create their own version of a pop up shop that Is designed to keep the simple aesthetics the brand carries.

“The versatility of our outerwear is tremendous, but we pride ourselves on the fact that isn’t obvious from how it looks,” says Smith. “We appreciate utility within great design.”

The brand first tested out this new concept in New York at their latest pop-up shop. It does seem a bit odd given how most pop up shops only get 48 hours to set up, and given how detailed their set up seems it could be quite tedious. Their set up definitely doesn’t look temporary, the large trunks that fold out to reveal shelves inside and the hangers too feel like they could stay at the locations permanently. The wooden accents also add some warmth to the all-white rooms.

“We have always said, if you walk into our stores and feel at home, or understand what makes us different, then you probably will like what we make,” says West. “At this first pop-up location, we were making sales within two days of showing up [in New York]. Selling jackets almost as you hang them is a nice feeling.”

Aether is going to be taking this portable pop up shop on the road very soon but they are being very selective on where to.

“We are expecting to go from a city to a mountain town, back to a city. The pop-up will follow our lifestyle DNA: city to mountains,” says Smith. “I can’t name the town yet, but it will be at a U.S. resort in the heart of ski and snowboard season.”