Tag Archives: shopping

Men Are the Biggest Spenders in Online Shopping

When it comes to online shopping, something we all do, myself like many others I’m sure peruses the internet all day looking at the newest fashion, technology, and products to just look and nothing more than that. Online shopping is centered around being able to have anything you want at your doorstep in few days but now with programs like Amazon Prime practically the next day. One thing many might not realize is that according to a study done by the University of Pennsylvania that men are in fact the biggest spenders when it comes to online shopping. This has nothing to do with the fact that men have more money to online shop or that they shop more it mostly just comes down to the fact that men love the convenience of not having to physically go to a store, look through all the products and just generally not really know what they are buying. For men who shop online for big money items, they are able to read reviews and look through thousands of options for finally coming to the grand decision of what they are going to buy. This introduces a whole new kind of opportunity to create a luxury online shopping location catered towards men.

Of course, you are going to have high fashion brands have their own websites like Louis Vuitton or Gucci who have perfected their online shopping experience to be catered to those who are in the market for a luxury product, but how can this be expanded upon. Websites all over the internet like Grailed and StockX have popped up not for just the teenager who wants to buy or sell Supreme online but for men who have or want high-end designer clothing and expensive sneakers and have a marketplace for them. Grailed especially is catered towards designer clothing but also features sneakers. The average teenage sneakerhead isn’t usually going to be interested in Margiela, Raf Simons or Rick Owens but Grailed creates a stage for the more established financially well-off men’s fashion connoisseur to be able to purchase and sell these products that come with a serious price tag, with many products reaching over one thousand dollars. Where StockX comes into the equation is not necessarily in securing men as the majority demographic in spending at least one thousand dollars on the internet but it creates something totally different. StockX allows the slightly older sneakerhead who most likely has a better job and maybe a family to be able to buy the sneakers he wants, guaranteed legit, at a fair market price and he doesn’t have to meet up with some teenager to purchase them. I believe over time the older sneakerhead will use StockX for most of his transactions and he could easily eclipse over a thousand dollars spent on sneakers just on that website alone.

With premium men’s online shopping popping up more and more every day on the internet and the fact that the average man just doesn’t prefer the experience of walking into a physical store to shop it’s no surprise that men’s retail locations are going to decline sooner rather than later. While many men who are seriously interested in fashion and almost the artistry that goes into the displays and aesthetic of a retail store many men do not share these views. There will always be a premium men’s shopping experience in fashion-forward cities like New York and Los Angeles, but for the average man who just enjoys sitting in his home to make his more major purchases, the internet will continue to deliver that to him and to his doorstep.

Men catching up to women in online fashion shopping

Women are considered to be very active online shoppers, but as of late, it seems that men are slowly catching up and creating competition. Men are already taking the lead in footwear and accessories.

According to Rashi Vasudev, vice president at Flipkart, men’s footwear was the number one category expected to grow the fastest over the course of the next two years with an online penetration up to 18 percent, while clothing will see an increase of 5-6 percent:

“Over the years, we are seeing the otherwise active ecom shopper, who is male, foraying more and more into fashion online. Market size of both men’s and women’s clothing online is at neck and neck now. However, in terms of footwear and accessories, men’s market online is far ahead.”

A report released by Boston Consulting Group stated that between 55 and 60 million consumers are currently buying fashion products online, and the market is getting even bigger. Men’s fashion is expected to get another boost by this new growth.

According to Kabir Mehra, co-founder of Herringbone & Sui (a label that creates made-to-measure suits and Indian formal wear), there will be an increase in new portal introducing more menswear to the growing segment of consumers. This will become a trend with more men opting to shop online rather than at brick and mortar stores:

“As a trend men are more likely to shop on occasions, as opposed to indulging in the activity as leisure. They are also shoppers of habit and tend to research thoroughly on any expenditure they make when it comes to luxury ensembles. Given this, the online landscape has drastically changed.”

Women also tend to shop for their partners or male family members online, since it’s much easier and more convenient to shop this way rather than taking them to a store.

“They can simply share link of what they think is a good purchase and all the men need to do is check this on their phones, thereby making the process quicker,” added Samarth Hegde, the other co-founder of Herringbone & Sui.

Arun sirdeshmukh, head of Amazon Fashion says that they have witnessed almost 100 percent growth in the menswear category from 2015 to 2017.

“With the growing appetite for up-to-date trends, men are getting increasingly fashion forward,” he said.

Menswear Brands and Sites Worth Shopping

Admittedly, sometimes closets face a lot of neglect, and over time it develops its own label homogeneity. It’s never a bad thing to throw in some new players, every once in a while.

Here are eight brands to add variety to your line-up.

Apolis

The brand name translates to “Global Citizen.” It promotes a socially motivated lifestyle, empowering communities worldwide. Oh yeah, and they also have pretty nice clothing.

http://www.apolisglobal.com/
http://www.apolisglobal.com/

Need Supply Co.

A beautifully curated space located in Richmond, Virginia, Need Supply mixes renown brands with independent designers from the U.S. and foreign soil.

The credo: “a well designed product can have a very real and tangible effect on our everyday lives.”

http://needsupply.com/
http://needsupply.com/

Band of Outsiders

When you have a former hollywood agent as the creative face behind a brand, you can surely expect unique takes on American classics. The high end clothing label based out of Los Angeles is known for its modern yet defiant looks.

http://www.bandofoutsiders.com/
http://www.bandofoutsiders.com/

ASOS

With outstandingly huge product line offerings across menswear – over 60,000 independent brands and own label – ASOS has no shortage of sartorial goodness. The online fashion retailer stands as one of the UK’s largest.

All Saints

Ruth La Ferla, of the New York Times, describes the brand’s identity as having a

“brooding aesthetic… built on the fusion of modern technology and the crudely mechanized cosmos of the late Victorian age.”

If that doesn’t pique your interest in the British retailer, then it’s a fairly good thing the list doesn’t end here.

Credit: Steve Russell
Credit: Steve Russell

UNIONMADE

Priding itself on well-made and aesthetically classic products, UNIONMADE is an independent menswear shop offering top of the line brands in casual and fine clothing.

http://unionmadegoods.com/
http://unionmadegoods.com/

Rogue Territory

As another menswear brand coming out of California, Rogue Territory caters to the person interested in the subtleties. It separates itself through its handcrafted quality that is almost reminiscent of a bespoke fit.

http://www.rogueterritory.com/
http://www.rogueterritory.com/

Wings + Horns

The young menswear label is a Canadian project that attributes much influence not only to its home landscape, but also to the Japanese’s approach to details. Given its deliberate thought to fabrics, it’s no wonder the brand has made itself quite popular in the world of men’s fashion.