Bruce Pask is a name that should relatively ring a bell in the fashion industry, specifically in the menswear category. Pask was named the men’s fashion director at the New York store Bergdorf Goodman back in 2014. But before he got the job at Bergdorf Goodman, Pask worked as the men’s fashion director at T magazine and as an editor for GQ magazine before that. Before his professional career kicked off Pask worked for Gap and ESPRIT on summer breaks during college. A position that requires the employee to understand the best men’s clothing and accessories for years and requires them to spend a good amount of time on the floors of the three-floor store fits no one more perfectly than Pask.
“I work in the store and my office is a block away,” he says. “I’m here every day, I interact with customers every day. We have the most direct line to the customer by being here and being available.”
While Pask job on the floor in an impressive Manhattan shop on a daily basis may seem like a small task, Pask is known globally for his own personal style, most notably during the biannual men’s fashion show circuit. Pask is glorified for his ability to tweak and modify classic pieces just enough to make people turn their heads twice at him. Where most fashion icons are content with showing off the season’s flashiest, over the top designer pieces, Pask can make an ordinary look or piece seem like an unexpected gift for the fashion world.
Currently, Pask is obsessing over big pants. He said a few months ago he woke up and felt like he needs to wear what he referred to as “fashion pants”. “I woke up and was like, I need big pants,” he says. “I’m felt like that was what’s going to make me feel more jazzed about what I’m wearing.”
“It’s really broad in its interpretation,” he points out. “They can be denim, worsted wool, they can be flat-front, they can be pleated, they can be cropped, they can be long. I don’t care, I just want them big.”
While big pants may not be most men’s go to, for Pask, he backs up his statement by fitting them into his uniform. Pask combines the trousers, which are usually on a dark palette like navy, black, and gray, and adds them with a mix of menswear staples like turtleneck sweaters and heavily detailed outerwear.
The idea of wearing a uniform for me, I’m out the door in half an hour.” he says. “I don’t spend a ton of time thinking about it, that’s what the point of a uniform should be. It’s iterations. I’d rather spend time thinking about the store and our work than what I look like that day.”
In his new role, Pask has two concerns, those being shopping for himself, and shopping for his customers. “I’m very clear about what I like and what works for me. There’s a balance of a tailored piece with something casual so there’s this mixture of like slightly dressy in a casual presentation. There are a lot of things in the market that I see and that I love, but that doesn’t necessarily mean I’m going to buy it for myself.”
Being a men’s fashion director requires a good bit of time on the road to get the best of the best. Pask often travels with just a carry-on, but he does check a bag for month-long trips. Pask has hug himself deep in the menswear scene. Bergdorf as a store has taken the streetwear in with open arms as well.
“I think social media has had a huge influence on menswear, in that it has exposed the general population, certainly men who may not have had a big interest in fashion, has made this information so readily available. It’s sort of easy to look at and absorb it, distill what’s interesting. In general, the populous is much more informed,” he says.
While adding streetwear may make his job a bit harder, it definitely will make his life a whole lot more exciting. “I love being here and being in the store,” he says.