Tag Archives: Tommy Hilfiger

Luxury brands step up their game with custom clothes

In recent news, a handful of luxury brands have been adding a new tool to their clothing, which is allowing customers to personalize their recent purchases. Brands such as Polo Ralph Lauren, Tommy Hilfiger, Burberry, Gucci and Louis Vuitton are taking part in the new idea with more brands to follow in the near future.

At the new Polo store in London, they have a whole floor dedicated to customization involving items like embroidered patches and monogrammed blazers. Similar ideas are occurring at other luxury stores. At Tommy Hilfiger, shoppers can customize any item in the store. At Burberry, they make it possible to monogram a scarf. Gucci lets you apply designs to jackets. Louis Vuitton allows customers to initial luggage.

According to a research study done by Deloitte, one out of three consumers were interested in personalized products, and 71 percent of them were ready to pay a premium for the addition. Around 15 percent of the survey takers were willing to pay a 40 percent increase in price for such customization.

Tammy Smulders, global managing director of Havas LuxHub (the media group’s division dedicated to fashion, luxury and lifestyle business), commented on specialization:

“Luxury consumers are increasingly expecting products that feel special and distinctive to them, such as monogrammed iPhone cases from Chaos Fashion. Equally, brands are using technology and data to segment their customers and provide the right kinds of products, services and brand communication.”

Technology will continue to drive this trend, according to José Neves, founder and CEO of online retailer Farfetch:

“Customization will be the next revolution in luxury. We wanted to find a way of offering luxury and bespoke products to an audience that’s increasingly knowledgeable about style and quality.”

Deloitte’s research shows that the labels who don’t end up using such elements risk losing revenue and customer loyalty. “Brands are transforming how they interact with current and future customers to provide personalized brand experiences that make people feel special,” says Smulders.

Luxury brands are being forced to take notice of the number of consumers willing to spend extra money to customize clothes, and they must begin to explore the on-demand aspect of personalization.

Tommy Hilfiger taking his “see now, buy now” show to Milan

Tommy Hilfiger is going on the road again, but this time he’s turning in his big-budget London set for a different scene farther southwest. On Tuesday, the American designer has announced his plans to bring his “see now, buy now” Spring 2018 runway show to Milan on February 25, at the end of Milan Fashion Week. Just like past seasons, the “TommyNow” show will include both women’s and men’s looks, as well as introducing his fourth Tommy x GIgi collaboration with stunning model Gigi Hadid.

“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Hilfiger in a statement. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

Although the Spring 2018 venue has not been named yet, the brand will more than likely secure a space at no expense, and continuing to uphold their theme that’s as over the top as their previous seasons such as, “Tommy Pier” in New York, “Tommyland” in Los Angeles and “Rock Circus” in London. The London show took place at the Roundhouse, a famous concert venue that’s hosted many famous acts like Rolling Stones, The Beatles and Jimi Hendrix.

Just like the brands “see now, buy now” title states, all the men’s and women’s runway items will be instantly available in more than 70 countries across the label’s website, select wholesale partners, social media and a shoppable livestream, as well as their image recognition comer app called “TommyNow Snap”. The app includes augmented reality features to shop the runway, and has Facebook messenger bots called TMY.GRL and TMY.BOY.

Macy’s Trending for Spring/Summer 2014

The newest fashion trends for the spring and summer are bright colors, and relaxing styles. Colored loafers are back in season, so are casual oxfords and boat shoes. These new styles show an image of cool and casual because now the code of “dressed to impress” consists of shorts and a seersucker blazer. Also new light materials are being shown off to give breathability to your everyday clothing by featuring very light and airy fabrics with colors and patterns you would see on a holiday trip to the Hamptons, Miami, or Italy. There is absolutely nothing missing from these styles to back up your globe-trotting and high end lifestyle, except for maybe a beautiful female by your side. But that might be an option that will come later, after the clothes are worn and observed.

Trending now are the brighter pastel colored shorts, polo’s and blazers with a weekend casual vibe. The top designers who are already showing off their casual spring and summer collections are Hugo Boss, Ralph Lauren, Tommy Hilfiger, Lacoste, Tallia, and Nautica. Each has its own style, however the most uniquely designed piece is the Hugo Boss blazer with zipper shoulder sleeves which can be taken off and made into a vest. So with Hugo Boss, whether it’s chilly or hot the same blazer can be used and worn in a multitude of ways. Casual formal with the full blazer, rocker-hip with the sleeves unzipped to form a vest, or just with a t-shirt in both scenarios. Spring is in the air and summer is coming. Bright cool colors and fabrics are going to be all over the streets soon, so why not get your jump on the seasons fashion now? Don’t be a follower, be the trendsetter this season!