Tag Archives: underwear

Calvin Klein, Inc. having holiday retail with Amazon Fashion

The holiday retail experience will be the first between Amazon Fashion and Calvin Klein. The collection will include exclusive styles available only to Amazon customers at the pop-ups and the online brand store. The pop-up shops will be located in New York City’s SoHo neighborhood and also in the city of Santa Monica in Los Angeles. The Collection will be available to be purchased now until December 31st.

Each location will be selling Calvin Klein Underwear products, including both the men’s and women’s underwear and loungewear offerings. The online Calvin Klein store will offer a bigger selection of both the Calvin Klein Underwear and Calvin Klein Jeans products.

We are proud to collaborate with Amazon Fashion on this exciting retail concept,” said Cheryl Abel-Hodges, head of Calvin Klein Underwear. “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”

The customers at the pop-up shops will be able to purchase goods by scanning the barcode in the Amazon App and It can be shipped to their home. The fitting rooms will have Amazon Echo devices, which allow the shoppers to ask Alexa (the voice from the Echo) questions about the Calvin Klein products, control lighting features, and play some music of their choice.


Both the pop up shops will have feature areas that are there to keep the customers engaged and entertained. There will be customization stations that allow shoppers to have their purchased Calvin Klein Underwear items specially embroidered and personalized. They will also have content creation spaces will encourage shoppers to create some unique social media clips. Lastly, they will have lounge areas that will connect both the shoppers from the west and east coast pop up shops via video calling on the Amazon Echo Show, allowing them to interact and share news with each other in real time.


During the holiday season, the shops will be hosting various special events with famous personalities, including supermodel Karlie Kloss and comedian Lilly Singh. Kloss and Singh are being featured in the Amazon.com/mycalvins brand shop and throughout the pop-up shops during the entire holiday retail experience.

“The holiday season is one of the most important shopping times for our customers, and we are delighted to team up with Calvin Klein to provide a fun, interactive experience that connects our customers to product in an engaging way,” said Michelle Rothman, Vice President at Amazon Fashion. “Customers will also be able to shop exclusive CALVIN KLEIN items on amazon.com/mycalvins.”

Garçon Model shows its support for WorldCup and Brazil

Canadian Men’s underwear brand “Garcon Model” shows its support for The 2014 FIFA World Cup and introduces a new campaign with a partnership “NGO Grupo Ruas e Praças”. The campaign  aims to  help homeless children and youth who are are the victims of violence, drugs, gang activity, and prostitution in the city of Recife in East Brazil.  In order to support this project, Garcon Model is re-releasing the  top selling Brazil Trunks and remodeling its with Brazil Flag.

Garçon Model/Klaus Thymann
Garçon Model/Klaus Thymann

They are  donating the entire profit that they make from Brazil trunks for this fundraising campaign. The campaign launched with an advertising campaign, BBH London with Nicholas Jayr.  Since the campaign picked up very well, the advertising agency decided to make a short promotional video collaborating with a filmmaker and photographer, Klaus Thymann. The campaign titled as #TemVidaNasRuas which means “Life In The Streets” in portuguese.

Garçon Model/ Klaus Thymann
Garçon Model/ Klaus Thymann

The short-film introduces the heartbreaking life of youth in the streets. It demonstrates that no matter how difficult the conditions are, goals are still possible to reach. Each child and teen in the video briefly talks about their own storyline and how difficult the conditions are. However, with all these struggles still deep in their heart, they show that they still have hope. They believe that one day they will make it to mainstream and they will have a chance to help out children and teens  like them.


Garçon Model/ Klaus Thymann
Garçon Model/ Klaus Thymann

“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society,” says Co-founder of Garcon Model, Mehdi Mebarki. Check out the heartbreaking, yet inspiring  video below.