The holiday retail experience will be the first between Amazon Fashion and Calvin Klein. The collection will include exclusive styles available only to Amazon customers at the pop-ups and the online brand store. The pop-up shops will be located in New York City’s SoHo neighborhood and also in the city of Santa Monica in Los Angeles. The Collection will be available to be purchased now until December 31st.
Each location will be selling Calvin Klein Underwear products, including both the men’s and women’s underwear and loungewear offerings. The online Calvin Klein store will offer a bigger selection of both the Calvin Klein Underwear and Calvin Klein Jeans products.
We are proud to collaborate with Amazon Fashion on this exciting retail concept,” said Cheryl Abel-Hodges, head of Calvin Klein Underwear. “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”
The customers at the pop-up shops will be able to purchase goods by scanning the barcode in the Amazon App and It can be shipped to their home. The fitting rooms will have Amazon Echo devices, which allow the shoppers to ask Alexa (the voice from the Echo) questions about the Calvin Klein products, control lighting features, and play some music of their choice.
Both the pop up shops will have feature areas that are there to keep the customers engaged and entertained. There will be customization stations that allow shoppers to have their purchased Calvin Klein Underwear items specially embroidered and personalized. They will also have content creation spaces will encourage shoppers to create some unique social media clips. Lastly, they will have lounge areas that will connect both the shoppers from the west and east coast pop up shops via video calling on the Amazon Echo Show, allowing them to interact and share news with each other in real time.
During the holiday season, the shops will be hosting various special events with famous personalities, including supermodel Karlie Kloss and comedian Lilly Singh. Kloss and Singh are being featured in the Amazon.com/mycalvins brand shop and throughout the pop-up shops during the entire holiday retail experience.
“The holiday season is one of the most important shopping times for our customers, and we are delighted to team up with Calvin Klein to provide a fun, interactive experience that connects our customers to product in an engaging way,” said Michelle Rothman, Vice President at Amazon Fashion. “Customers will also be able to shop exclusive CALVIN KLEIN items on amazon.com/mycalvins.”